Knowing and doing. Knowing and not doing. Not knowing and....

Guest post by: Mandie Crawford
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Communicating Your Message - Your Info-mercial - By Mandie Crawford

Several years ago I wrote a series of articles that I eventually published as a book. Each article came not from 'knowledge' or 'wisdom' but from inspiration. They each spoke about energy and universal principles - long before "The Secret" movie and law of attraction teaching became so popular. Recently I re-read the book (typos and all!) and realized that I had been operating at an unconsciously competent level. In other words I did not know what I knew!

There are four levels of competence - according to Daniel L Kirkpatrick - Professor Emeritus, University Of Wisconsin. In differing areas of our lives - we all operate at one of these four levels. In business it is essential to know what level we are working at.

Here are four levels:

1. Unconscious Incompetence = you don't know that you can't do it well.

2. Conscious Incompetence = you know you can't do it well.

3. Conscious Competence = you do it well, and you think about the work as you do it.

4. Unconscious Competence = you're so successful it's "automatic" -- you do it well, without thinking about it.

Understanding these four levels can be insightful for anyone doing almost anything.

In fact all of our failures occur in level number 1 - Unconscious Incompetence.

But when we are in level 2 - where we know we don't know how to do something and we do it anyway - this is where the real problem lies. This is the area where we need to ask for help.

If we are operating at level 3 or 4 - we really are working in our area of genius! This is where we should all be working - and delegating the other things.

How do we know what level we are operating at?

Slow down. Stop and think. Is this your area of skill and talent? Does this come easily to you? Do you have a lot of success in this area? Chances are you are competent - in level 3 or 4. (In the zone!)

If we slow down enough and are truly honest with ourselves about our skills and abilities - and ask for help when we need it - we will propel ourselves to success much faster.

So what I am really saying here? If you start to do something and make multiple mistakes or start getting frustrated - get someone to do it - where this is their level of genius. It will save you time and money. I guarantee it.

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Free PDF Download
Communicating Your Message - Your Info-mercial - By Mandie Crawford

About the Author: Mandie Crawford

RSS for Mandie's articles - Visit Mandie's website
Mandie Crawford is a marketing expert, business coach, trainer and motivational speaker who was recently awarded Calgary Business Woman of the Year for her contributions to the business community.
Mandie also has skills and expertise in providing high quality guidance in time management and system implementation for small a medium sized businesses. Her passion as a business and professional development coach is to helps women recognize their value and self worth.

She is the President of Roaring Women Ltd which is Canada's premier national business support group for women in business that focuses on connecting, promoting and educating women in business. In her goal to encourage and educate women in building business across the country, she launched and completed a 6 week coaching tour in partnership with Staple Business Depot in 2008 where she coached over 600 women in business.

Mandie is mother to four children and 3 stepchildren and one highly energetic chocolate lab! Ms Crawford is also a former award winning police officer with Halton Regional Police.

Click here to visit Mandie's website.

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