When is a traffic jam is a good thing?

Guest post by: Mandie Crawford
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Communicating Your Message - Your Info-mercial - By Mandie Crawford

When it is web traffic!

Getting traffic to your website has been a decade long quest for many small businesses. Some pay thousands a year for SEO services hoping to raise their ranking. But the holy grail of the page one ranking still elude many of them - simply because they do not understand how Google and other search engines really work.

MS Web Consulting partner, Susan Valeri recently submitted the following information that will dissolve the myths surrounding web site ranking and how you can raise your ranking. Read on!

"On April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:

-Excessive link building with no regard for quality

-Deceptive doorway pages

-Lots of keyword stuffing

-Publishing lots of meaningless content just to get traffic from search engines

How can you take preventive measures so that you do not get penalized?

Effective content that is transparent, relevant and content that really deserves its place in the ranking index.

Content that rambles on, stuffed with keywords, will not be ranked well no matter how well or pricey the "optimization" is.

Here's how to create content that Google, and other search engines, will love:

-Use your keywords only when needed and focus on quality and value.This will avoid the search engines viewing you as spam and possible removing you from their rankings.

-Create content that will be popular on social media so you don't have to depend on Google for all your ranking. Again provide quality content.

-Teach your visitors. Whether you share your own information, or get it from the internet, make it irresistable and helpful to visitors and bloggers.

-Post on quality guest blogs and forums to help you gain new exposure and earn quality backlinks.

-Regularly publish a newsletter: Newsletter publishing is still king and is the best way of keeping in touch with your visitors and subscribers, without relying on search engines.

-Keep on top of your content and see how well it is working to convert your website visitors into customers. Change it up regularly keeping the above in mind.

"One of the keys to effective communication and dispute resolution is understanding ourselves and how we think and also understanding how others are wired as well. Each of us has personality styles that are unique to ourselves - however there are also patterns as well. When you understand the differing personality styles and their blends - you begin to see people as they are with more understanding! For more information on understanding personality styles please contact Mandie at president@roaringwomen.com."

For more information on how to build your list for Newsletter deliver and learn how to build a newsletter - click here " Like this article? Sign up here:JOIN OUR NEWSLETTER list that offers more of these tips, coupons, inspiration and education that will help you propel your business to the next level

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Communicating Your Message - Your Info-mercial - By Mandie Crawford

About the Author: Mandie Crawford

RSS for Mandie's articles - Visit Mandie's website
Mandie Crawford is a marketing expert, business coach, trainer and motivational speaker who was recently awarded Calgary Business Woman of the Year for her contributions to the business community.
Mandie also has skills and expertise in providing high quality guidance in time management and system implementation for small a medium sized businesses. Her passion as a business and professional development coach is to helps women recognize their value and self worth.

She is the President of Roaring Women Ltd which is Canada's premier national business support group for women in business that focuses on connecting, promoting and educating women in business. In her goal to encourage and educate women in building business across the country, she launched and completed a 6 week coaching tour in partnership with Staple Business Depot in 2008 where she coached over 600 women in business.

Mandie is mother to four children and 3 stepchildren and one highly energetic chocolate lab! Ms Crawford is also a former award winning police officer with Halton Regional Police.

Click here to visit Mandie's website.

More from Mandie Crawford
Do Men and Women do Business Differently
Becoming a Respector of time
Is Success your RESPONSIBILITY
17 Ways to Set Your Business on Fire
Using hit and miss strategies in your business

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