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Good websites!
Written by: Paul FurlongArticle Overview: A good website makes all the difference to the response you will get & the success of that actual site.....
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Free Download - Marketing to get results! By Paul Furlong |
Good websites!
One very common mistake made by many website design businesses is to give you a website that is far too busy & confusing. What is your website for ....? It's actually an ad for your services & products right? Now depending (like every marketing campaign) how well that ad is written is how much response you will get & how well that ad will work for you! Now most website companies started out as graphic designers (& that's fine) however there is a big difference from graphic design to actual marketing. What do we really want a piece of art or a marketing campaign that sells. Well in actual fact it probably is ok to combine a little of the artistic however if you were to choose between a masterpiece of art that gets little response in actual sales & enquiries or one that looks simple but works well for you getting the phone ringing & emails coming in with enquiries & sales. Which one would be more beneficial to your business? The latter obviously right?....YES!!!! Now many websites have too much happening, to much movement & distractions. You need to lead the potential customer simply & directly to the information or picture (in fact both) that attracts their attention as to the subject that they searched. That means your landing page needs to have powerful & clear headlines & pics leading them straight to the area that they want to know about. You also need to have clearly displayed ON EVERY PAGE a contact us button & your phone number in site always.
As far as headlines... a smart ad (website) will have powerful headline that attracts the interest of the person the moment they land on your website along with a picture that speaks a thousand words. To then get their attention & keep them interested a value offer or coupon, discount deal is very useful in getting a response & leading them to take action with you!!
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Article Tags: coupon discount, design businesses, distractions, graphic design, graphic designers, headlines, landing page, marketing campaign, masterpiece, mistake, phone number
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About the Author: Paul Furlong RSS for Paul's articles - Visit Paul's website  Better Business Advice & Web Design and Marketing offer exceptional service & prices directly to micro, small & medium business who want to move their business forward to attain greater success in sales, operation & marketing. The website offer was introduced in 2006 to provide an honest & very, very high standard of customer service & available contact to design business websites & then promote them to the front page of Google Guaranteed!! Click here to visit Paul's website   Marketing to get results Good websites |
Related Forum Posts
Re: Buy An Established Affiliate Marketing Website
- Good information guys! It's so weird to think of websites as property, but that's just how things have changed so much over the past 20 years. Your tips here are all very good and things I wouldn't have thought about if I were someone looking into "pre-built" websites. Does anyone know how websites' values are assessed? That may be helpful as well.
Re: Sales Letters: Do they work?
- There are lots of websites with scams now days, with sales letters, secret ebooks, fake testimonials, websites that promise you top 10 rankings and the lists goes on and on... I would say stay away from those shady websites.
Re: Sales Letters: Do they work?
- [quote="David Castro":1tzazqxv]There are lots of websites with scams now days, with sales letters, secret ebooks, fake testimonials, websites that promise you top 10 rankings and the lists goes on and on... I would say stay away from those shady websites.[/quote:1tzazqxv]
With regards to 'websites that promise you top 10 rankings' you could ask them to supply you websites that they have helped to get in the top ten, or even ring the company direct.
Also with testimonials if it does have a persons name and company I dont take them seriously.
Promo for Others
- Most businesses that I've dealt with are happy to have links to their website on other websites. As long as you handle it well and present them in a good light, they should appreciate the expsoure. Good to hear you're getting good feedback from people.
Shri
Re: Page Rank Update
- It's mostly believed that PR updates occur every 2 or 3 months, so basically the number you see on a given website is old. and only google DBs have the real updated number. Of course different websites go up or down depending on many factors. Like traffic, fresh content, links value, etc.
You may see new websites that gain a PR of 6 in as little as 6 months, and you will also see 3 year old websites with 0 PR (pretty lame).
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