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Avoid Missed Sales by Developing Better Communication Skills

Guest post by: Caroline Nelson

Article Overview: Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser: Communication is the Heart & Soul of Exceptional Customer Service.

Avoid Missed Sales by Developing Better Communication Skills

You can spend a fortune on salon and spa marketing however your beauty business can vastly increase the average service or retail sale if you train your team to "Create sales opportunities" by asking questions listening to the responses then providing the answer or solution. The problem lies in the fact in this industry there are sadly often more "missed sales opportunities". All the salon advertising and salon promotions in the world will not make up for missed sales opportunities. The missed sales opportunity is typically seen with the under-serviced customer the one who only ever receives the salon treatment she has book for. For example the customer has booked for a facial and although the therapist observes the skin would benefit from a more advanced treatment she does not recommend her client has the upgraded treatment. In this instance the therapist could have created a sales opportunity and also delivered a superior treatment to the client. In addition advanced treatments open up more retail opportunities.

It's very unfortunate since the advent of "spa" many therapists have taken the view they must not talk to the client - after all isn't she it here to relax. While this is true to some extend there is still the right time to communicate and the right time to let the customer relax in peace and quite. However the fact remains most clients want to receive the best possible treatment designed to deliver the best results.

The trouble is if the therapist does not communicate with her client she is not in the position to build a relationship. The most valuable skill any therapist can have is the ability to build a strong customer relationship with her clients. So it is your responsibility as salon / spa management to train your team in good communication skills.

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Article Tags: better communication, better productivity, better sales, business, business owner, day spa, improve communication, improve productivity, improve sales, increase productivity, increase sales, manager, more communication, more sales, salon, salon manager, salon owner, salon spa, spa, spa owner



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