The secret is to work on your business, and not so much work in your business. For this you will need to delegate, thereby releasing some of the hands-on-client time so that you can progress into more hands-on-the-business which will in fact grow the business and increase profit?
And one of the best way to improve business is to offer “exceptional service” it’s what brings clients back again and again. However the only way to guarantee this level of service is to have procedures and systems in place that enable each and every staff member to duplicate the same high quality.
All staff must be inducted and given formal instruction as to how they are to perform and do the job. And to achieve this you will need an Induction, Training and Salon, Staff Procedures and Systems manual, a manual to not only induct and train but they are able to refer back to. One customized to your salons requirements and reflecting its Vision, Mission and Values.
Takes the hard work out of managing staff performance By creating procedures that everyone follows will mean no one has to be a ‘mind reader’ the whole team will know what is expected of them it would include:
Job description - maintaining the facility; treatment and retail requirements; team work Salon image – the physical condition in and outside the salon; housekeeping duties; maintaining hygiene standards; personal presentation; telephone and appointment booking Client consultation/analysis - the method; recommending correct service; treatment/program selling; keeping detailed client records Client care - the procedures how your business services clients , the uniqueness that sets it apart from the competition Treatment skills - level of expertise expected and maintained; reaching salon/individual treatment targets Education - to further develop consultation, treatment, retail skills; salon commitment to advanced education; attendance of staff training , continued product knowledge up-dates Retailing - the client retail prescription; commitment to ‘client duty of care’ take home 24/7 skin care program to maintain continued on-going results ; client loyalty through servicing all clients home care requirements; increasing salon profits thereby securing employment; reaching salon / individual retail targets Follow-up and after-care - keeping in contact with the client base and insuring continued client satisfaction; developing ‘Long term client loyalty’’; referral procedures Procedures and systems not only “take’s the hard work managing staff performance” they also ensure “exceptional customer care each and every visit”. Enables staff to work to their full potential, confidence in treatment and retail abilities increase. Customers develop a deeper level of trust ensuring future re-booking, retail sales and continual referrals. A sure fire way to increase and sustain profits.
For more information on salon management and marketing please go to Caroline Nelson's website www.nelsonbeautybusinessmanagement.com
Ignite Your Beauty Business™ – with the Winning Formula - To learn more about this author, visit Caroline Nelson's Website.
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