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Ignite Your Beauty Business™ ¡V with the Winning Formula

Guest post by: Caroline Nelson

Article Overview: Leadership is all about getting results out of people, which in turn means they have to be inspired, motivated and loyal to both you and the business. Learn the proven techniques that will inspire your team to work together seamlessly so that they can support you in accomplishing your business vision, improve productivity and increase sales.

Ignite Your Beauty Business™ ¡V with the Winning Formula

The secret is to work on your business, and not so much work in your business. For this you will need to delegate, thereby releasing some of the hands-on-client time so that you can progress into more hands-on-the-business which will in fact grow the business and increase profit?

And one of the best way to improve business is to offer “exceptional service” it’s what brings clients back again and again. However the only way to guarantee this level of service is to have procedures and systems in place that enable each and every staff member to duplicate the same high quality.

All staff must be inducted and given formal instruction as to how they are to perform and do the job. And to achieve this you will need an Induction, Training and Salon, Staff Procedures and Systems manual, a manual to not only induct and train but they are able to refer back to. One customized to your salons requirements and reflecting its Vision, Mission and Values.

Takes the hard work out of managing staff performance

By creating procedures that everyone follows will mean no one has to be a ‘mind reader’ the whole team will know what is expected of them it would include:

„« Job description - maintaining the facility; treatment and retail requirements; team work
„« Salon image – the physical condition in and outside the salon; housekeeping duties; maintaining hygiene standards; personal presentation; telephone and appointment booking
„« Client consultation/analysis - the method; recommending correct service; treatment/program selling; keeping detailed client records
„« Client care - the procedures how your business services clients , the uniqueness that sets it apart from the competition
„« Treatment skills - level of expertise expected and maintained; reaching salon/individual treatment targets
„« Education - to further develop consultation, treatment, retail skills; salon commitment to advanced education; attendance of staff training , continued product knowledge up-dates
„« Retailing - the client retail prescription; commitment to ‘client duty of care’ take home 24/7 skin care program to maintain continued on-going results ; client loyalty through servicing all clients home care requirements; increasing salon profits thereby securing employment; reaching salon / individual retail targets
„« Follow-up and after-care - keeping in contact with the client base and insuring continued client satisfaction; developing ‘Long term client loyalty’’; referral procedures

Procedures and systems not only “take’s the hard work managing staff performance” they also ensure “exceptional customer care each and every visit”. Enables staff to work to their full potential, confidence in treatment and retail abilities increase. Customers develop a deeper level of trust ensuring future re-booking, retail sales and continual referrals. A sure fire way to increase and sustain profits.

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Article Tags: beauty business, beauty salon, building leadership team, building relationships with customers, business vision, customer service course, customer service customer loyalty, customer service customer retention, customer service skills, customer service training, customer skills training, customers service skills, developing customer relations, good customer relationships, good customer service skills, good customer service training, leadership, maintaining customer relationships, measuring customer experience, organizational change management process, organizational planning process, organizational strategic planning, productivity, quality customer service training, retention customer, strategic organizational change, team building activities for the workplace, team building effectiveness, team leadership skills, team leadership training, teams teamwork, training customer service, training for customer service, what is customer service skills



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