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Train Your Salon Spa Team to Up-Sell

Guest post by: Caroline Nelson

Article Overview: Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Some salons lose thousands each year from customers not knowing their best option. Don't let it happen to you!

Train Your Salon Spa Team to Up-Sell

Good salon spa management is just as vital as good marketing and training your team to up-sell is a quick way to improve business profits. Up-selling salon or spa service not only increases sales but just as importantly it adds value to your customer relationships. For example if a customer is just having the same old waxing service each time she comes in wouldn't it be beneficial to her if she could have the hair removed on a more permanent bases with IPL or Laser. If the answer is yes and these options haven't been recommended then this is another lost sales opportunity. From experience it is know that salon and spa employees who aren't trained to up-sell and cross-sell often do not offer the customer additional services or products. They take the easy way and just do the service the customer has scheduled for. Potential profits could be walking out the door every single day. Can your salon spa business afford this to be happening?

Today, the secret to success in the beauty industry is about retaining every customer and serving them so well they become raving fans for your salon or spa business. Let your customers become your best advertisement because you and your team know "what your customers really want". This builds sales growth the key indicator of the health of every salon or spa business.

Fortunately, with a little planning, some sales goals, and then taking positive action, sales growth will happen. The secret is to take action set realistic goals and then develop the specific actions to achieve these goals. Sure you still have to spend some money on salon spa marketing and also provide good promotions but if your team are not trained to up-sell successfully money will be walking out the door. I hope you have found this article informative and the concepts and ideas will get your salon or spa cash register going Ka-ching Ka-ching.

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Article Tags: better communication, better productivity, better sales, business, business owner, day spa, improve communication, improve productivity, improve sales, increase productivity, increase sales, manager, more communication, more sales, salon, salon manager, salon owner, salon spa, spa, spa owner



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