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15 Presentation Tips to Convert your Sale

Written by: Sophie Robertson

Article Overview: How to Present your Ideas to Buyers How you present yourself and your ideas to a potential buyer will depend on the venue, occasion and number of people you're presenting to. There are also some differences between presenting to one and presenting to a panel/group.

Free Download - 7 Tips to Overcome Cold Callin Jitters By Sophie Robertson
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15 Presentation Tips to Convert your Sale

How to Present your Ideas to Buyers

How you present yourself and your ideas to a potential buyer will depend on the venue, occasion and number of people you're presenting to. There are also some differences between presenting to one and presenting to a panel/group.

Some tips that apply regardless of the number of people you are in front of:

  1. Gather some knowledge prior to meeting with your client. This shows your interest but also saves you valuable time at the meeting where you can use the time to hone in on their pain/needs. (Step one in the Consultative Selling Process)
  2. If possible invite your client out for a coffee. Being on neutral ground creates a more equal footing. Most clients will appreciate getting out of the office.
  3. First impressions count. As they say you only get one chance at making a first impression and the first 30 seconds are the most critical. So present at your physical best. Dress like the professional you are. Polish your shoes; this is an often overlooked factor in many well dressed people. When you sell a service your presentation becomes the packaging of that service.
  4. Arrive 10-15 minutes early for an appointment; this gives you time to relax and gather your thoughts rather than arriving in a whirlwind. It will convey the impression that you are in control.
  5. As you're selling a service it's important you become totally adept at speaking the language of your service; what I call your sales vocabulary. Like learning to master a foreign language, you need to master your sales language i.e. which features will provide the benefits each client needs. If it's not clear to you, you will not be able to make it clear to your audience.
  6. Know what your end goal is, so you can steer the conversation and not drift off on some irrelevant tangent. If you don't know your destination you're less likely to get there.
When presenting in front of a group/panel there are some additional things to be mindful of:

To be successful you have to be committed to constantly improving your sales, communication and presentation skills. This aspect of personal and professional growth is also what will keep the job interesting and fresh for you!

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Home > Business-Coach > Sophie Robertson > 15 Presentation Tips to Convert your Sale
Article Tags: 15 minutes, appointment, audience, coffee, consultative selling, equal footing, first impressions, foreign language, li li, making a first impression, neutral ground, ol type, shoes, vocabulary, whirlwind

About the Author: Sophie Robertson
RSS for Sophie's articles - Visit Sophie's website

Sophie Robertson is Director of YouNique Coaching, which delivers coaching solutions to individuals and businesses wanting to maximise their personal & professional potential and well being. Sophie has over 18 years experience working for recruitment companies in Sydney. Sophie’s last few roles included General Manager and Business Development Director. Sophie has undertaken a Cert IV in Life Coaching and now specialises in creating awareness of the human potential in all aspects of life and work.

Click here to visit Sophie's website
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More from Sophie Robertson
7 Tips to Overcome Cold Callin Jitters
Why Consultative Selling is the only way to Sell
15 Presentation Tips to Convert your Sale
Start with the End in Mind
15 Killer Questions You Need to Ask when Recruiting


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