Tweet

Build Your Business with The 5 A’s Method

Written by: Michelle Cubas

Article Overview: This is a simplification of basic best business practices. It is a quick tune-up check list to recommit you to what you love to do—your business. See how the ideas work for you.

Build Your Business with The 5 A’s Method

Arousal

• How are you exciting your audience? What methods do you use?
• Assumptions—What are the basic ones people make about you and your offering?
• How do you create a desire and urgency when people don’t even know they need you!
• How do you know you’ve succeeded in enticing a prospect?
• How much fun do you have getting the above done?

Authenticity

• What you do is driven by who you are!
• Why are you in business?
• How high is The Friendship Factor—trust, love and money—in your company? There is a direct correlation to customer loyalty.
• What are your attitudes about the Universe? Friend or foe?
• Non-competitive—Are you constantly viewing some else’s behind? Remember that sled dog joke.
• Your personal focus-what do you get from this business?

Acknowledgment

• Have you caught TQ-itis yet? It is contagious.
• When was the last time you gave positive credit to some else?
• What was your last act of appreciation to your clients, family, or friends?
• How responsive are you with industry pertinent data/congratulations to other you read about?

Accessibility

• Create a clear message of how you can serve people.
• Teach others how to find you & how to do business with you.
• Use your existing tools you have more effectively:
• Do you have a rude Voice Mail? Be welcoming, check your tone of voice, spotlight an upcoming event. Callers don’t care that you’re taking care of others or washing your car. You’re not available for them so make it up to the caller with when they can expect a response from you.
• When you answer a call, how prepared are you to respond to caller without putting them on hold?
• Is it indicated in your collateral?
• How about your electronics—email signature, newsletters or blog, for example.
• How adaptable are you to others’ schedules and timing?

Achievement

• How do you share the possibilities for success? Achievement? Results?
• Who are you mentoring, role modeling? If not, find someone. We learn more when we teach.
• When was the last time you tuned up your own aspirations?
• Are you promoting others as a Master Storyteller? Talking about others rather than yourself?

Related Articles
  Determining Value
  Is Cold Calling Dead?
  Internet Marketing Tips To Increase Traffic To Any Business
  How to Get Results in Your Network Marketing Business Opportunity! ~HAVE SUCCESS TODAY
  5 Email Marketing Tips for Beginners

Article Tags: courier new, div, endif, family auto, font definitions, gte, h2, mso, orphan, page break, pages 1, panose, paragraphs, pitch, signature, style definitions, times new roman, xml, zoom



Related Forum Posts
Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.
Re: Are Business Owners too Old School to be Sold by a blog - I think this question needs to be redefined. Is it the the senior demographic that you're posing this question to? There is a wide range of business owners young and old. Some of the older folks can grasp the quick changes occurring on the net and go with the flow, while others have lost interest. I see blogs as next generation websites... they are superior than websites in so many ways. Sophisticated webmasters are cloaking their blogs to look like websites, so it's hard to discern whether it's even a blog, yet it has all the great functionality of a blog. Business owners need to embrace the internet regardless of their industry. Currently, I see the ideal combination looking like this: Build a static website, add a navigation link to a 'current news' feature or the like, which is your blog, and get the best of both worlds. Or as I said, build a blog that looks like a website. Finally - If the Marketing message is well done, then I don't see why it shouldn't be effective regardless of the format.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Promoting your company and self with verve

How do I finance a franchise?

Bootstrapping Your Start Up Business.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.