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What Have You Done To Earn A Place In My Inbox!
Written by: Michelle CubasArticle Overview: Email management has become a trap. It saps time and energy. It is effective as a delivery system, but it is used more as a free sales channel. Is it possible that senders of this "stuff" think they're the only ones sending information? What is their calculation that they'll end up in the junk folder? This is a commentary of my successful ability to build relationships using email and not abusing my contact's trust. Enjoy, and as always, your comments are invited. -mc
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What Have You Done To Earn A Place In My Inbox!
When was the last time you were excited to open your email?
How many items were there to support you and serve you in
some capacity?
How many items were there to “sell” you something?
Disproportionate, huh.
With Gen X and Y dominating the social media (not an
indictment, simply an observation,) something jumps out at me. Their sense of
relationship is different than mine. Their social skills or lack of them are
glaring. I see it with clients who want to know and understand how to
“network.” They think it’s a surgical procedure we can implant in them.
News flash "ozone-0-sphere"™—Relationships are
cultivated, yes, like a garden. They require attention, resources like time and
care. So, how does an ad in my inbox do that?
My point diverts from the opt-in issues. This is about why
so many people think they know what I need—and they haven’t asked nor do I know
them.
Quick tip—please use plentifully:
Each contact I have and make is accompanied with the promise
that I will only offer relevant information relative to what we’ve shared or I
learned a topic is of particular importance to them.
When I forward an article or make a call, it is with
intention. I want to “show up” and serve my contact. It’s simple really.
Interestingly, it’s the authentic care and attention that is
my best marketing tool. People like that they are being heard, served and
supported. It can be as simple as pronouncing and spelling someone’s name
right.
Often in our “humongous” spheres of contact, we make little
of our spheres of influence. That is what I take seriously.
Want to make a difference? Make someone’s day by
acknowledging, caring and supporting who they are. –MC
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Article Tags: Email marketing, inbox, management, relationships, social netowrking
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About the Author: Michelle Cubas RSS for Michelle's articles - Visit Michelle's website  Business Literacy peels away years of ineffective behavior and habits and forges new pathways to professional and personal effectiveness to produce results and purposeful actions that build self-reliance. As an enterprise coach hired by fledgling business owners and international corporations, her expertise brings real-world, real-time perspectives to marketing, processes and patterns. Her maximizing tools and practical resources measure success patterns and effectiveness. Community: • City of Phoenix Consultant • Fresh Start Women’s Center • CASES—Energy Committees. B.S—Wayne State University, English/Psychology Post-Graduate—University of Southern California, Corporate Communications Adult Learning and Behavior Studies Community College Certification-Business/Speech CTI formal coach certification and training State Board Examiner (Baldrige Principles ,http://www.quality.nist.gov/) EQ-I® facilitator, DISC certifications International Association of Coaches Coachville annual coaches training and conferences. Peoria, Arizona, is home. Wife, mother of five and nana to six, Michelle enjoys her family, writing and singing as a former USO entertainer. Click here to visit Michelle's website  
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Don't they know there are spammers out there?
- Just a rant....
I have a spam filter on my email, such that every day probably about 20 or more emails a day end up in my Bulk folder and I don't even see them. But I still see dozens of spam messages a day in my Inbox, and I recognize them by their titles, if they just say, "Hello," or "Hi" or some other generic title, I know it's spam and I just delete it without even opening it - as you must do.
Today I got an email from someone, and the title was "wff".
Just that. Not even capital letters.
Normally I would have just deleted it without reading it, but fortunately I saw the name of the author, and it was a name I recognized, not a friend but an acquaintance - someone who works for the Williamsburg Film Festival. And the title "wff" was of course Williamsburg Film Festival.
And I wonder how many businesses send out emails to potential customers with generic subject lines so that their stuff gets sent to the Trash file without even being looked at.
And This is Handy Too!
- [quote:31wl64vf]Develop Fingerprints! Place a small wad of cotton, saturated with tincture of iodine, in a glass tube; blow against suspected fingerprints, and they will appear. [/quote:31wl64vf]
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