marketing.

A New Years Plan

The future begins today. Whether you plan it or not, it goes forward with momentum beyond your control. The adage that “life is what happens while you are making plans” is as true in business as it is in your personal life. While you are planning your marketing campaign, your potential customer is acting on doing business with your competitor. While you are planning a human resource strategy to retain your top talent, an executive search firm is recruiting them for the competition. Scarlett O’Hara may have been able to get away with “thinking about it tomorrow” but you must take action NOW!

Author:.

Vicki Donlan is former publisher and founder of Women’s Business Boston, a 25,000 controlled-circulation newspaper devoted to women in business in the Massachusetts, New Hampshire and Rhode Island region. She is a regular guest discussing women in business on New England Cable News' Business Day. Her first book HER TURN Why It's Time For Women To Lead in America was published in September 2007 by Praeger Publishing.

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