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Build It and They Willl Come?

Written by: Vicki Donlan

Article Overview: Your customer is king!

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Build It and They Willl Come?

A great business lesson-learned is that it takes much more effort to sell an idea than it does to create one. Just because you have the can-do in place doesn't necessarily mean that the should-do exists. The build-it-and-they-will-come concept derives from the mentality that the buyer is just sitting by waiting for the opportunity to open her wallet when the next best ___ (you fill inthe blank) appears. The truth is, every customer wants to be motivated to buy and encouraged to believe that their decision to purchase was inspirational at best and intelligent at worst. Empower your customers by treating them with respect, and you'll never lack for business.

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Home > Business-Coach > Vicki Donlan > Build It and They Willl Come
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About the Author: Vicki Donlan
RSS for Vicki's articles - Visit Vicki's website

Vicki Donlan is former publisher and founder of Women’s Business Boston, a 25,000 controlled-circulation newspaper devoted to women in business in the Massachusetts, New Hampshire and Rhode Island region. She is a regular guest discussing women in business on New England Cable News' Business Day. Her first book HER TURN Why It's Time For Women To Lead in America was published in September 2007 by Praeger Publishing.

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Related Forum Posts
Re: Great start, but no finish Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
Re: How to do Link Building? Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.
How do you know if you have a good idea? How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Starting A Business Starting A Business - go get a customer! you can have a great idea but if you don't have a customer you'll never be successful. Build a product / service around someone who will pay you for what you can offer! It's the best way to build a business.
Re: What exactly do you need to start a business Re: What exactly do you need to start a business - Momentum, that is what you need the most. Momentum moves you forward, regardless of what gets thrown at you. Build Momentum and things will start to happen.


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