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What Are You Waiting For?

Written by: Vicki Donlan

Article Overview: There is no time like today to get started with a plan. Taking action is the only way to get you to your goal.

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What Are You Waiting For?

So the economy is in the crapper! So you ate too much over the holidays! So the stock market is down and your portfolio is almost 50% of what it was a year ago! So unemployment is rising and you are afraid you might lose your job or that the person you depend on for business might lose his/her job! So you haven't had the energy to exercise and you feel out of shape and uncomfortable in your clothes! So what are you waiting for to get started in changing your circumstances? Too often we wait for a new year, a new week, a new day, better weather, a better economy, and a dozen other things to happen before we take action. The truth is there are things we have control over and other things we don't. The one thing we all have control over is our attitude - how we choose to think. Call it positive thinking, call it half glass full thinking. It takes a positive attitude to keep moving even when the road is full of bumps and potholes. Standing still will never get you where you want to go. The time to take action is now -- now will never occur again -- now is the moment you have been waiting for. Everything you have ever done in your life happened when you took advantage of now. So what are you waiting for? Take action now!

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Home > Business-Coach > Vicki Donlan > What Are You Waiting For
Article Tags: circumstances, clothes, crapper, economy, holidays, job, new year, one thing, positive attitude, positive thinking, potholes, shape, stock market, truth, unemployment, weather

About the Author: Vicki Donlan
RSS for Vicki's articles - Visit Vicki's website

Vicki Donlan is former publisher and founder of Women’s Business Boston, a 25,000 controlled-circulation newspaper devoted to women in business in the Massachusetts, New Hampshire and Rhode Island region. She is a regular guest discussing women in business on New England Cable News' Business Day. Her first book HER TURN Why It's Time For Women To Lead in America was published in September 2007 by Praeger Publishing.

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Vicki Donlan
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Business Query....HElp me out! Business Query....HElp me out! - Hi I am a young enterpreneur who has started a market research company . I am facing tough time in sales even though we can offer very low cost and smart service to our clients. I have the following queries. 1. As we are a start up company we generally try to approach other start ups ,middle sized (20-50 employee) companies around the world for getting projects. Is this the right strategy?. 2. Current sales Strategy: a) We email our business proposal and then call them for a followup .Many of the times ,the telephone exchange says us to email the business proposal to an email address and we do so. Should we request her to fix an appointment with the relevant person?.If not her, who is the right person. How shall we move a call after the operator. b) Sometimes we are able to speak to the right person but after sending the business proposal we do not get a positive reply. The reason we apprehend is that we are not able to build up complete trust in clients eye. How to build this trust ? Waiting for your replies and suggestions, Thanks in anticipation Sandeep
The Starbuck's experience The Starbuck's experience - [quote="Sebastien":3j66y8cv]Being French, I don't really understand what you call the Starbucks experience. We didn't have coffee shops in France until a couple years ago when (surprise!) Starbucks came in. So what's the Starbucks experience? Waiting in line 10 minutes for a cup of coffee? haha I think I understand what you're saying though. I think Starbucks has had tough competition lately with a bunch of coffee shop brands popping up and this is a natural move away from their core business (an actual coffee shop). We're seeing that Starbucks are actually not as profitable as everybody thought. As a side note, I've always said that some day there will be a huge financial scandal about Starbucks. A company just can't grow that fast in a healthy way. Anyways. So Starbucks is calling back founder and old CEO (I'm too lazy to look up his name on Google) to put Starbucks back on track and these vending machines might be some of his first projects. I think it is great to take advantage of such a good brand and do extend it further than a coffee shop.[/quote:3j66y8cv] Hi Sebastien, According to branding expert Martin Lindstrom, "Starbucks' objective is to create an intimate and even romantic atmosphere...The lighting is subdued to keep it cozy. The chairs and floor may be a little scuffed, but that makes it feel comfy and homely, and less intimidating...The music is soothing and sophisticated" (BRANDsense 158). So the Starbucks experience is essentially founder Howard Schultz's recreation of the coffee bar culture in Milan and the reason why they feel they can charge people outrageous prices for coffee. In fact, Starbucks isn't selling coffe, they're selling a unique and memorable brand experience to their customers.


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