Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Do you make your clients feel safe?

Do you make your clients feel safe?

Make your clients feel safe.

 

If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. It's not enough to show them statistics or brag about your fool proof systems. You must make them feel safe. When your clients don't feel safe their fear kicks into gear. Fear is the biggest obstacle to buying.

 

How can you make your clients feel safer?

Make them feel safer by building trust. You build trust by demonstrating that you can be trusted.

Can you name the things that you do to build trust? More importantly, are you aware of the things that you are doing that might destroy the trust of your clients? Telling people to "Trust you." does not build trust.

 

What can you do to demonstrate trust?

Use these ten techniques to demonstrate and thus build trust with your clients.

Anticipate the need to deal with their fears.

Respect their concerns and fears regardless of how trivial they seem to you.

Display testimonials from your satisfied clients.

Offer guarantees without weasel words.

Offer a free trial or money back guarantee.

Use language that your clients understand.

Display your awards and certifications.

Prove your claims.

Be consistent.

Be accessible.

 

No product or system is 100% dependable. So being safe and feeling safe are not the same. It's your job to make your clients feel safe. When they feel safe they will buy more from you.

Make your clients feel safe.





Do you make your clients feel safe - To learn more about this author, visit George Torok's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


George Torok
(Visit George's Website) EC George Torok is the bestselling author of Secrets of Power Marketing, host of the weekly radio show, Business in Motion and the Speech Coach for Executives. http://SpeechCoachforExecutives.com Claim your free copy of "50 Power Marketing Ideas" at http://www.powermarketing.ca View videos at http://ca.youtube.com/georgetorok Read marketing insights at his marketing blog http://georgetorok.blogspot.com/ Learn about the radio show at http://www.BusinessinMotion.ca/ Arrange your motivational business speaker at http://canadian-motivational-speake r.com Find profitable networking tips at http://Business-Networking-Tips.net

George Torok is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
George Torok Video - Marketing is more science than art. Marketing is about the numbers. Marketing insight from marketing expert, George Torok.
View Author Video

Free Downloads


George Torok's

Complete
List Of
Business-Coach
Articles

Name
Email
If you enjoyed this article, get George Torok's Complete List of Business-Coach Articles For FREE!

More George Torok
Presentation to the seven dwarfs
Mentors and Protegees
The fire alarm rings during your presentation
Seven Marketing Myths that Devastate Business
What a Difference a Decade makes to Marketing
Networking Can Save Your Life
Entrepreneuers Beware Cool is not enough
Power Presentations Tip 01 Its not about you
Motivational speaker Boxing Legend George Foreman
Problem Solving Dont Ignore the Nudges
Free Downloads


 
 
 


Evan Elite Authors
David Acheson  
George Ludwig  
John Alexander  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Increase Sales Icon Increase Sales
Make Attitude Your Ally Icon Make Attitude Your Ally
Ideal Client Icon Ideal Client
The Flowing Point Icon The Flowing Point
Corporate Secrets Icon Corporate Secrets
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Social Entrepreneur Blogs of 2009
Top Social Business Blogs
Top Social Entrepreneur Blogs
 
Email The Reporters
Email The Reporters
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
José Amos Domingos Boane, Maputo, Mozambique,
José Amos Domingos
Boane, Maputo, Mozambique
SEO For Africa

If I Were A Startup...
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
Kerry Shapansky, $2.0 to $51 Mil in 5 years
Kerry Shapansky
$2.0 to $51 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Madam C.J. Walker, Madam C.J. Walker
Madam C.J. Walker
Madam C.J. Walker
Ted Turner, TBS
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Michael Gerber, The E Myth
Michael Gerber
The E Myth
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     SEO and the Entrepreneur
By Clint Dixon
     An SEO is the next Lawyer in your life.
By Clint Dixon

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information