Secrets of Power Marketing Promote Brand You
Secrets of Power Marketing Promote Brand You
"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that old expression?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is from Emerson - the second you might have heard from your parents. Both are no longer true. Please don't blame your parents or Emerson for their dated wisdom. Things change.
Don't get me wrong. You still have to be good at what you do. But today it is more important “how” you are perceived by others especially your customers, employer, or colleagues. And it is your responsibility to influence how you are perceived. Prospects want to know. Can you be trusted? Are you competent? Are you worth the money? It sounds unfair, but that's life, get on with it. You have the power to influence how you are perceived.
Guide to Personal Marketing
"Secrets of Power Marketing" is a refreshing guide for individuals who have already discovered the fallacy of the better mousetrap. If you cling to the 'better mouse trap theory' don't read this book. Secrets of Power Marketing is a personal guide for individuals to market themselves and their business. This book is for entrepreneurs as well as intraprenuers.
Marketing is not the same as selling. Marketing is everything else that you do (or don't do) that helps you sell (or hinders you). You cannot 'not market'. Marketing is about sending messages and everything you do or don't do sends a message about you. Don't answer your phone and that send a message. Put out a sloppy brochure and that sends a message. And marketing doesn't stop when you get the job. Employers and clients are always watching you.
Systems beat talent
If you are lucky enough to have a talent for marketing - that could be an obstacle. Those who rely solely on their talents get into trouble because talent runs both hot and cold. Sometimes you are good and sometimes you are not. It is far better to follow a system. With a system you will be consistent and you will improve your skills over time. Marketing is a skill set and Secrets of Power Marketing outlines a system that the 'untalented marketer' can follow with success.
Harness these five strategies to influence your market.
Perceptions
Be aware of and manage the perceptions others have of you. Create positive first impressions every time - with your smile, handshake, business card and appearance. Listen to your voice mail message with a critical ear and impatient mindset. Then improve it to project a positive experience for your caller. Review periodically. Enhance your credibility as an expert through public speaking and writing.
Deliver value and make clients and prospects aware of all that you give. Emphasizing the perceived value is an effective marketing tool. Remember; Total value = Real value + Perceived value. You must deliver real value to get into the game, but perceived value determine how people buy.
Relationships
Build and nurture stronger business relationships. Connect with others through common background, likes, hobbies, family activities, culture, etc. Say thank you often. Say it with hand written notes, postcards, email, by phone, with a book, with a gift or with official recognition.
Plant your marketing seeds - then cultivate with care, persistence and patience. It takes time. Networking is like cultivating bamboo. You water and rake for 6 years before it shows any sign of growth and in that 6th year the growth is explosive. Build your networks by helping others. Harness your suppliers and colleagues to spread your message.
Visit your association events. Join your professional association. Get involved with your alumni association as soon as you can. The contacts you build with you class mates and alumni who attended your school in entirely different decades can be lucrative.
Associate with others who improve your credibility - associates, partners, mentors, community leaders and business executives. Remember, we judge you be who you hang around with, so hang with winners.
Media
Work with the Media. Cultivate relationships with your media contacts. Stay in touch. Thank them for any exposure and send them sweets, (yes you read that right). Send news releases regularly. When you work with a club, association or charity be the one who sends information to the media. That will condition the media to seeing you as a source.
Write articles that offer value to the readers and get your name, number and photo printed. Write to the editor, a columnist or reporter. Of all the forms of mass media print is the best because you can photo copy it for those you want to impress.
Use your web site and email as marketing tools. Make your email signature a mini sign board and offer email newsletters.
To meet influential people become a reporter. Volunteer to write an article for your association newsletter, the community paper or company newsletter. You gain the opportunity to approach those who might not normally spend time with you. You could also work with the cable TV or community radio (all colleges and universities have one).
Leverage
Leverage the resources you have to make them appear bigger. You never have enough money or credibly so use what you have to get more. Get more impact out of the intangible resources you have - instead of worrying about the tangibles you lack. The intangible resources you have include time, confidence, skills, credibility and knowledge. The tangible resources that may be in short supply include money, equipment, customers, information, staff and quality.
Focus. Do more of less. Then position yourself as number one in your defined market. Don't do everything. Be very specific about where you specialize.
Reuse, recycle and repackage ideas, products, or methods from your competitors, from other industries or from long ago. Break through the unwritten rules that are holding you back. Do it with style and make a big splash. Southwest Airlines follow all the safety rules (they have the best safety record) but they break all the other rules. They are a fun airline to fly, their employees are nuts. They are also the only airline to make a profit for the past 25 years.
Get happy clients or past employers to do more for you - by writing testimonials that you copy and distribute, with your portfolio, in your newsletter or on your website. You can help draft the letter for them. Don't worry they want to help you and will only sign something that they can live with.
Database
Build and maintain your Database of contacts. Use a computer based contact manager like ACT or Maximizer. Collect information about your clients and prospects that may help you market and sell to them. Assign categories to track and work them with the appropriate effort.
Protect your database. Back up often and plan for Murphy to visit your computer. Schedule your cold calls and your follow-up calls at separate times and stick to your schedule. Leverage your database by sharing, trading or getting other companies to send to your list. Start your contact as high in the prospect company as you can - the CEO or president. Maintain contact with more than one person at companies of important prospects and clients because people move and change jobs.
Personal Marketing Wrap up
You might choose to use only a few of these strategies. It works best when you coordinate all your marketing efforts. That leads to maximum impact and higher success for you. Most importantly it must be systematic. Be consistent and persistent. Make your personal marketing activity a habit. Then you will discover that not only “you cannot - not market” you will market with power.
Secrets of Power Marketing Promote Brand You - To learn more about this author, visit George Torok's Website.
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Your Guide to Personal Marketing
"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that old expression?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is from Emerson - the second you might have heard from your parents. Both are no longer true. Please don't blame your parents or Emerson for their dated wisdom. Things change.
Don't get me wrong. You still have to be good at what you do. But today it is more important “how” you are perceived by others especially your customers, employer, or colleagues. And it is your responsibility to influence how you are perceived. Prospects want to know. Can you be trusted? Are you competent? Are you worth the money? It sounds unfair, but that's life, get on with it. You have the power to influence how you are perceived.
Guide to Personal Marketing
"Secrets of Power Marketing" is a refreshing guide for individuals who have already discovered the fallacy of the better mousetrap. If you cling to the 'better mouse trap theory' don't read this book. Secrets of Power Marketing is a personal guide for individuals to market themselves and their business. This book is for entrepreneurs as well as intraprenuers.
Marketing is not the same as selling. Marketing is everything else that you do (or don't do) that helps you sell (or hinders you). You cannot 'not market'. Marketing is about sending messages and everything you do or don't do sends a message about you. Don't answer your phone and that send a message. Put out a sloppy brochure and that sends a message. And marketing doesn't stop when you get the job. Employers and clients are always watching you.
Systems beat talent
If you are lucky enough to have a talent for marketing - that could be an obstacle. Those who rely solely on their talents get into trouble because talent runs both hot and cold. Sometimes you are good and sometimes you are not. It is far better to follow a system. With a system you will be consistent and you will improve your skills over time. Marketing is a skill set and Secrets of Power Marketing outlines a system that the 'untalented marketer' can follow with success.
Harness these five strategies to influence your market.
Perceptions
Be aware of and manage the perceptions others have of you. Create positive first impressions every time - with your smile, handshake, business card and appearance. Listen to your voice mail message with a critical ear and impatient mindset. Then improve it to project a positive experience for your caller. Review periodically. Enhance your credibility as an expert through public speaking and writing.
Deliver value and make clients and prospects aware of all that you give. Emphasizing the perceived value is an effective marketing tool. Remember; Total value = Real value + Perceived value. You must deliver real value to get into the game, but perceived value determine how people buy.
Relationships
Build and nurture stronger business relationships. Connect with others through common background, likes, hobbies, family activities, culture, etc. Say thank you often. Say it with hand written notes, postcards, email, by phone, with a book, with a gift or with official recognition.
Plant your marketing seeds - then cultivate with care, persistence and patience. It takes time. Networking is like cultivating bamboo. You water and rake for 6 years before it shows any sign of growth and in that 6th year the growth is explosive. Build your networks by helping others. Harness your suppliers and colleagues to spread your message.
Visit your association events. Join your professional association. Get involved with your alumni association as soon as you can. The contacts you build with you class mates and alumni who attended your school in entirely different decades can be lucrative.
Associate with others who improve your credibility - associates, partners, mentors, community leaders and business executives. Remember, we judge you be who you hang around with, so hang with winners.
Media
Work with the Media. Cultivate relationships with your media contacts. Stay in touch. Thank them for any exposure and send them sweets, (yes you read that right). Send news releases regularly. When you work with a club, association or charity be the one who sends information to the media. That will condition the media to seeing you as a source.
Write articles that offer value to the readers and get your name, number and photo printed. Write to the editor, a columnist or reporter. Of all the forms of mass media print is the best because you can photo copy it for those you want to impress.
Use your web site and email as marketing tools. Make your email signature a mini sign board and offer email newsletters.
To meet influential people become a reporter. Volunteer to write an article for your association newsletter, the community paper or company newsletter. You gain the opportunity to approach those who might not normally spend time with you. You could also work with the cable TV or community radio (all colleges and universities have one).
Leverage
Leverage the resources you have to make them appear bigger. You never have enough money or credibly so use what you have to get more. Get more impact out of the intangible resources you have - instead of worrying about the tangibles you lack. The intangible resources you have include time, confidence, skills, credibility and knowledge. The tangible resources that may be in short supply include money, equipment, customers, information, staff and quality.
Focus. Do more of less. Then position yourself as number one in your defined market. Don't do everything. Be very specific about where you specialize.
Reuse, recycle and repackage ideas, products, or methods from your competitors, from other industries or from long ago. Break through the unwritten rules that are holding you back. Do it with style and make a big splash. Southwest Airlines follow all the safety rules (they have the best safety record) but they break all the other rules. They are a fun airline to fly, their employees are nuts. They are also the only airline to make a profit for the past 25 years.
Get happy clients or past employers to do more for you - by writing testimonials that you copy and distribute, with your portfolio, in your newsletter or on your website. You can help draft the letter for them. Don't worry they want to help you and will only sign something that they can live with.
Database
Build and maintain your Database of contacts. Use a computer based contact manager like ACT or Maximizer. Collect information about your clients and prospects that may help you market and sell to them. Assign categories to track and work them with the appropriate effort.
Protect your database. Back up often and plan for Murphy to visit your computer. Schedule your cold calls and your follow-up calls at separate times and stick to your schedule. Leverage your database by sharing, trading or getting other companies to send to your list. Start your contact as high in the prospect company as you can - the CEO or president. Maintain contact with more than one person at companies of important prospects and clients because people move and change jobs.
Personal Marketing Wrap up
You might choose to use only a few of these strategies. It works best when you coordinate all your marketing efforts. That leads to maximum impact and higher success for you. Most importantly it must be systematic. Be consistent and persistent. Make your personal marketing activity a habit. Then you will discover that not only “you cannot - not market” you will market with power.
Secrets of Power Marketing Promote Brand You - To learn more about this author, visit George Torok's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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