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The Advertising Scam: New Entrepreneurs Beware!

The Advertising Scam: New Entrepreneurs Beware!

Imagine that you are a new entrepreneur. You have a great idea; you did your research, you're feeling optimistic and you just registered your company name. Experienced business people would be polite in calling you naive.

The phone rings and someone asks for you by your company name. Wow! - you think, customers are calling already. Hello? It's not a customer. Just someone offering a free gift, no wait, she said two free gifts - guaranteed! Hum, something for free, this sounds interesting.

She said you filled out a form at some trade show, (didn't catch the name of the trade show). That's possible because you have been to several trade shows. Sure you probably filled out the form she is talking about, even though you can't remember the form or the trade show.

What's that she is saying? Any two prizes out of a list including a fax machine, a trip to Club Med, a new computer, a diamond pendant, (oh your wife would love that - maybe she would actually appreciate your business idea), a video camera - latest technology, a 52 inch TV (she called it an entertainment centre) - which you could trade for $8,000 in cash. There were some other prizes but you start to wonder what do I have to do to get the prizes and how soon can I get them?

Reality Check

So far so good. Ok, what did I win? Oh, she said, the gift is contingent on a purchase of advertising.

"But I don't need advertising - just send me my gift." I declared. At this point she hung up on me. I guess I blew the deal of the century. Stupid me, I asked too many questions. No free TV, Diamond pendant or trip to Club Med. The video camera sounded nice too.

This was the third call I received like this since I registered my business name just a few months ago. I wonder, how many more of these calls will I receive and how many people do they catch?

All three calls followed the same pattern. In none of the cases did we get to ordering. I suspect they wanted a credit card order over the phone.

The purpose was to sell a very specific order of advertising - pens with my company name - no choices, just take it or leave it. The order cost was between $200 and $300. I don't remember how many pens. She did not tell me the details so that I could make an educated buying decision.

They spent 95% of the time explaining the free gifts, model numbers and the features of each "prize". At no time did the caller their purpose as that of selling pens. They obliquely referred to advertising. I had to probe to get details.

Each time it was a young sounding female voice that called. "Are you married?" she cooed. "Oh then your wife would love the diamond pendant." Do they use a young sounding male voice to call a female registered business?

She made a big deal out of the fact that the purchase was 100% tax deductible. She did not seem to appreciate my statement that all business advertising expenses are 100% tax deductible. Soon after I said this she hung up.

Each time the call was from Montreal, but they were selling in Ontario. What does that do to the verbal promises and guarantees? To contest any breach of promise would I go to court in Montreal, and how would I prove what they said on the phone? They have a different form of law in Quebec, - different from the rest of the country. They use the French civil law in Quebec. Too bad they didn't keep that other French machinery of civil law - the guillotine.

I know that there are many reputable specialty advertising firms in the area. When I need advertising, I will contact one of them and then I can see and touch the product and see whom I am dealing with. I will also be able to shop around and pick the product and supplier who best suits my needs - when I am ready. In the meantime, buyer beware!

PS. The above is a true story. In each case my questions became unbearable for the caller and they hung up. It's been several months now and there have been no more calls. I still do not need pens imprinted with my name.





The Advertising Scam New Entrepreneurs Beware - To learn more about this author, visit George Torok's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


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(Visit George's Website) EC George Torok is the bestselling author of Secrets of Power Marketing, host of the weekly radio show, Business in Motion and the Speech Coach for Executives. http://SpeechCoachforExecutives.com Claim your free copy of "50 Power Marketing Ideas" at http://www.powermarketing.ca View videos at http://ca.youtube.com/georgetorok Read marketing insights at his marketing blog http://georgetorok.blogspot.com/ Learn about the radio show at http://www.BusinessinMotion.ca/ Arrange your motivational business speaker at http://canadian-motivational-speake r.com Find profitable networking tips at http://Business-Networking-Tips.net

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