5 Thoughts On Guest Loyalty
5 Thoughts On Guest Loyalty
2. Experiences are built on increasing trust and adding value at each guest touchpoint while at the same time increasing the emotional appeal of that touchpoint and consequently the guest relationship.
3. You can’t buy loyalty through frequency schemes or discounts - period!
4. When you embark on a guest loyalty initiative(s) your only competition becomes yourself. This is innovative and differentiating.
5. Focus on increasing the emotional appeal of your existing touchpoints and then look for ways to add more to more touchpoints by mapping your processes and touchpoints.
5 Thoughts On Guest Loyalty - To learn more about this author, visit Jeffrey Summers's Website.
Like this article? Share it with your friends
1. Loyalty is all about building relationships and the emotional experiences that build and solidify them.
2. Experiences are built on increasing trust and adding value at each guest touchpoint while at the same time increasing the emotional appeal of that touchpoint and consequently the guest relationship.
3. You can’t buy loyalty through frequency schemes or discounts - period!
4. When you embark on a guest loyalty initiative(s) your only competition becomes yourself. This is innovative and differentiating.
5. Focus on increasing the emotional appeal of your existing touchpoints and then look for ways to add more to more touchpoints by mapping your processes and touchpoints.
5 Thoughts On Guest Loyalty - To learn more about this author, visit Jeffrey Summers's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jeffrey's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Winning Sales Letter Buying 2.0 Accessing Capital 5 Step Action Plan Online Marketing Course |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||