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5 Thoughts On Guest Loyalty

Written by: Jeffrey Summers

Article Overview: 5 Thoughts On Guest Loyalty

5 Thoughts On Guest Loyalty

1. Loyalty is all about building relationships and the emotional experiences that build and solidify them.

2. Experiences are built on increasing trust and adding value at each guest touchpoint while at the same time increasing the emotional appeal of that touchpoint and consequently the guest relationship.

3. You can’t buy loyalty through frequency schemes or discounts - period!

4. When you embark on a guest loyalty initiative(s) your only competition becomes yourself. This is innovative and differentiating.

5. Focus on increasing the emotional appeal of your existing touchpoints and then look for ways to add more to more touchpoints by mapping your processes and touchpoints.

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Article Tags: building relationships, emotional appeal, emotional experiences, initiative, loyalty, period 4, relationship, touchpoint, touchpoints



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