Jeffrey Summers Articles

More Effective Restaurant Marketing - Click To Read Article
Yes there is a silver lining to every cloud!

A Bad Economy Doesn't Mean Stick Your Head In The Sand - Click To Read Article
Focus more on what you can do to take control of your own destiny and leave the things you can’t control out of your head.

Questions On Guest Loyalty - Click To Read Article
A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program?

Strategic Thinking for Restaurant Business Operators - Click To Read Article
What is necessary now in operating a food service business today is the need to think, plan and act more strategically than you ever have before. To ask more complex questions and find deeper, more long term answers than you have probably ever done or felt the need to do.

Restaurant Marketing In A Downturn - Click To Read Article
My last post dealt with an very broad approach to your business overall during a downturn.

More Restaurant Marketing Lemons - Click To Read Article
More Restaurant Marketing Lemons

Is Restaurant Marketing Broken? - Click To Read Article
Is restaurant marketing broken? - Yes. What exactly is it that’s broken?

Is This Any Way To Behave In A Restuarant? - Click To Read Article
Eating out this week, these are actual quotes used by service staff and managers to address myself, my guests or others around us.

Driving Guest Loyalty In An Economic Downturn - Click To Read Article
Yeah, yeah, another article about the same stuff to do in a down economy. Not really. I’m as fed up with them as you are - trust me, probably a lot more since they really don’t address anything that really matters. But this time I was reading, “The Importance of the Customer Experience in a Down Economy” and could not get past the introduction without my brain kicking into overdrive with references for our business.

5 Thoughts On Guest Loyalty - Click To Read Article
5 Thoughts On Guest Loyalty

20 Things To Do To Stay Motivated In This Negative Time - Click To Read Article
20 Things To Do To Stay Motivated In This Negative Time

17 "HOT" Leadership Best Practices - Click To Read Article
17 "HOT" Leadership Best Practices


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