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8 Ways to Make More Money by Writing and Publishing

8 Ways to Make More Money by Writing and Publishing

Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there.

1. Online Article Directories

If you've never published an article before, article directories-like SelfGrowth.com and EzineArticles.com-are a great place to start. Basically, you post articles to these directories and other web publishers can read them and republish them on their sites (don't worry; you get credit and a link back to your site in return). All you need to do is create a profile and start uploading articles.

2. Trade Magazines

If you belong to professional associations, then you probably get some of their publications in the mail. And if you serve a market that belongs to an association, then you SHOULD be getting that publication too. When you flip through the pages, you may notice that other members and experts often contribute articles to these magazines and they get an about-the-author box at the end that lists their business and web site. A great way to establish expertise and get new leads is to contribute your own articles to these publications.

3. Your Own E-zine

Everyone with a business can and should send an e-zine or electronic newsletter to their clients and prospects. It's an inexpensive way to stay in front of people on a regular basis and e-zines allow you to build relationships and stimulate repeat business. So start collecting e-mail addresses (the legal way) and publish your own e-zine, even if it's just plain text to start.

4. Blogs (Your Own or Someone Else's)

Blogs are another way to build relationships and establish expertise. They're easy to set up and update, and you can post new material at a frequency that suits your schedule (such as once or twice a week). Blogs are also great for search engine optimization because they're usually updated more frequently than a web site. If you're not interested in maintaining your own blog, try guest posting at blogs where your ideal clients and readers are likely to see your material.

5. Your Own Print Newsletter

If you have a long list of past clients, a print newsletter (like the e-zine) is a great medium for keeping in touch and generating repeat business. Some experts suggest incorporating both a print newsletter and e-zine into your marketing plan. Printing and postage are more expensive than doing everything electronically, but if you include good content that your clients want, they are probably more likely to read the print newsletter.

6. Special Reports

Nothing gets people interested and builds a list of prospects like giving away a freebie. I've used downloadable special reports that appeal to my ideal clients and their needs to generate new leads, and people love it! An informative special report also gives people a taste of what it's like to work with you and lets you answer some frequently asked questions up front.

7. E-books

After you've written a few articles and reports, why not repackage them into an e-book that you can sell from your web site? This adds a passive income stream to your existing business, and lets you help prospects in a way that's often less expensive than working with you one-on-one. With an e-book for sale on your site, you can literally get clients and make money while you're out doing something else!

8. Books

Although you may not be ready for it now, writing and publishing a book is still one of the heaviest marketing hitters out there. And with print-on-demand publishing making it so easy, there's no reason why you can't write a book that will allow you to raise your rates, get more lucrative speaking engagements, and grow your business dramatically.

Getting Started

If you're a consultant, coach, speaker, small business, or self-employed service provider, writing for publication is one of the best ways to differentiate yourself from your competition, attract new clients, and make more money doing what you love. So pick a publication from the list and get started. You'll be amazed at who might be reading your words!





8 Ways to Make More Money by Writing and Publishing - To learn more about this author, visit Melinda Copp's Website.

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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About The Author


Melinda Copp
(Visit Melinda's Website) Melinda Copp is a ghostwriter and writing coach who helps self-employed professionals, speakers, entrepreneurs, coaches, and consultants write and publish to establish expertise, build relationships with their clients and leads, and grow their business. Sign up for her free e-zine at http://www.writerss herpaprograms.com and get a free report on writing to sell!


Melinda Copp is a Platinum author on EvanCarmichael.com
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