Tweet

Magnetic Marketing Copy; Writing from a Position of Partnership

Guest post by: Melinda Copp

Article Overview: Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you’re pushing people, rather than pulling them in? I know I have.

Magnetic Marketing Copy; Writing from a Position of Partnership

Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you're pushing people, rather than pulling them in? I know I have. Let me tell you a story. A few years ago I wrote my first sales letter for my business. I'd written sales copy before, but always on behalf of clients, and I quickly learned that doing it for myself was very different. Even though I knew what made copywriting effective, I had trouble writing in a voice that felt like me.

And let me tell you, the sales letter was a complete train wreck! I recently pulled that letter out and read it and thought, "What was I thinking?" It sounded nothing like me-it was jazzy and hypey and really not good. No wonder the letter didn't sell anything!

Many writers face this same challenge-they think they need to set their natural voice aside and put on their salesperson hat to write marketing and sales copy. But that's the completely wrong approach. Your copy will work (and feel) much better if you kick the salesperson out and write from a position of partnership instead. In other words, you're not just trying to make money; you're trying to help people by providing solutions that will make their lives better.

When you come from a position of partnership, your readers will know you're there to help and they'll naturally be drawn to you and your products and services. Whether you're writing web copy, a sales letter, a special report, or whatever, consider the following tips for making your copy authentic AND magnetic.

1. Be Confident

You are the leader or expert, and if your readers do what you say, their situation will improve. I don't have to tell you this, but make sure you don't forget it as you write. It's easy to get a little wishy-washy because you don't want to feel pushy. But keep in mind that people want to be led. If you can lead them, they'll often be more than willing to follow. So be confident and write with authority.

2. Be Yourself

What's the one thing you have over all your competitors? You. You have a unique personality and outlook that makes you different from everyone else. Sharing who you are, flaws and all, with your readers helps them identify with you and your story. What mistakes have you made? When did you look foolish? And how can you help your readers avoid that same situation? Adding tidbits about yourself to your marketing copy will naturally attract people to you.

3. Give Good, Useful Information

Being seen by your readers as a resource is one of the most important things you can do to build trust. And when you give good information, they will only want more. This is particularly important for the content that you're giving away, like articles and lead generation reports, but it also applies to things like web copy and brochures. Even if the underlying point of the piece is to sell, think about how you can make it helpful.

4. Tell Your Reader Where to Get More

Whether you want the reader to sign up for your e-zine, comment on your blog, or buy your book, you have to tell them. You can write a compelling marketing piece that keeps readers hooked through to the very end, but if you don't end on a strong call to action, then all that good writing gets wasted. So don't be shy. And don't worry about being pushy. Come right out and say what you want your reader to do to get more of what you have to offer.

Writing Your Magnetic Marketing Copy

If you've been communicating with your clients and leads for any amount of time, they'll know when you're wearing your ugly sales hat. And if you're anything like me, you'll read that sales letter later and roll your eyes. But your marketing voice and your natural voice can be one in the same. When you use these tips for writing from a position of partnership, you won't have to push-your readers will naturally be pulled in.

Related Articles
  3 Tips to Become Magnetic in Your Home Based Business
  A Business Network Makes You Powerful – Article 3 of 8
  Writing a Partnership Agreement for Joint Ventures
  Learn Copy Writing - It will make a Huge difference in your Business
  MyLeadSystemPro FAQ #2/10 How Much Money Is MLSP really going to cost me?

Article Tags: marketing, money, natural voice, partnership, salesperson, train wreck, web copy, wishy washy



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: looking for partner - Partnerships in business can be tricky. Most partnerships fail. Here are a few points to ponder before starting a partnership: - Should have common goal and vision - Level of commitment in business - Expectations from business and each other. - Good sense of self-worth - Financial Position – Have a good experience in related business with strong financial standing I suggest you to go on Google type “Partnership Assessment form” and Partnership Assessment Tool” You find some good results. Further apart from this forum look into on social media and business sites.
Need a book recommendation for writing better - I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book? I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good? Thanks
Re: MLM Marketing, youtube, and buzzirk mobile. - I have experience with MLM too. My initial reaction to the business was "snake-oil salesman" but once I got to understand the "overall business model" I am now an advocate to it. MLM (Multi-Level Marketing) is also known as Network Marketing. I realized an MLM business is no different than any other business. One needs to focus on both words "Network" and "Marketing" and give both equal respect. Some people focus heavily on the Networking part but forget "Marketing". I've started to use Building on a Budget and Magnetic Sponsoring concepts in my NM business and have found that people don't get involved so much because of the product but more because of what you bring to the table as far as marketing systems and support. I have both products listed in my signature. you don't have to buy it as the link to the free videos itself provides you a good understanding of what is required to position yourself as my above paragraph. If you do plan on purchasing it I can tell you that the measly $40 will open your eyes BUT your upline will not be too happy (atleast in the short term) beacuse the system is not duplicateable. I wrote this post as a polar post to Bulmer's reply as I have exhausted the friends and family networking and realized i never really focused on marketing. My leads now are more qualified and open to hearing about my opportunity than the other way around. my 2 cents if you plan on growing an MLM or Networking Marketing business.
Re: Don't read this unless... you want to help me! - Hi Jamie. I am a business coach as well and I think I can offer some insight. I think there is a wide spectrum of things people are being challenged with. Some of the common ones are Twitter Marketing, Social Media Marketing, Copy writing and personal branding. If you want to build your business you will need to Invest in yourself by reading books, attending courses/seminars. With the type of business you are in you are going to want to make yourself valuable to a wide variety of people with a wide variety of problems. I make an excellent living what I am doing but I never stop growing myself as a person and an entrepreneur so keep growing yourself, and over time your business will grow with you.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is Give Back Marketing?

The Golden Rule of Communications

LISTENING SKILLS IN COACHING

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.