Multiply Your Speaking and Consulting Income with Content
Multiply Your Speaking and Consulting Income with Content
Maybe you have a book or a few DVDs—that’s a great start. But you can use those materials over and over again in different ways to generate more attention and income to your speaking career. Regardless of what you’re getting paid to speak, you can make six figures at every event. Consider the following tips.
1. Use Content to Market Yourself
Sure, you can place ads and use publicity opportunities to get additional speaking engagements and business. But creating content is one of the best ways to make yourself known. In your marketing plan, you should include writing articles and special reports, as well as hosting free and paid teleseminars and events for your clients. These are simple ways to generate a large body of content fast.
2. Repurpose Everything
If you’re actively marketing your business and speaking services, then you should be generating tons of content that can be reworked or reformatted to create multiple valuable products. For example, every teleseminar or speech you deliver can be recorded and used later as a CD. That CD can be used as a lead-generating giveaway or packaged with other CDs or sold on its own. Then you can transcribe and edit that recording and use it as a special report or break it up into several articles or combine it with other reports to compile a book. The opportunities are endless!
3. Write a Book—But Don’t Stop There
Authoring a book is one of your most powerful marketing weapons. So if you haven’t already, start looking at your articles and reports to see how you can repackage these into a book. You may need to write a few chapters to fill it out and make it more powerful, but using your existing body of content gives you a head start. So write that book! (Then break up all the chapters later and repurpose those too!)
Writing Your Body of Work
Creating and repackaging content can multiply the income you earn at every speaking engagement and consultation you do. Even if you speak for free, you can walk away with a pocket full of checks from people who loved what you had to say and wanted more. But you have to have the content—the books, articles, CDs, and workbooks—to take advantage of this opportunity. Use these tips to start today!
Multiply Your Speaking and Consulting Income with Content - To learn more about this author, visit Melinda Copp's Website.
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One of the best ways to multiply your earnings from speaking engagements is to fill the table in the back of the room with books, workbooks, manuals, DVDs, CDs, and other information products. Because after exciting the audience with your speech, many people will want more (and be willing to pay hundreds of dollars for it). So how can you create a catalog of information products fast?
Maybe you have a book or a few DVDs—that’s a great start. But you can use those materials over and over again in different ways to generate more attention and income to your speaking career. Regardless of what you’re getting paid to speak, you can make six figures at every event. Consider the following tips.
1. Use Content to Market Yourself
Sure, you can place ads and use publicity opportunities to get additional speaking engagements and business. But creating content is one of the best ways to make yourself known. In your marketing plan, you should include writing articles and special reports, as well as hosting free and paid teleseminars and events for your clients. These are simple ways to generate a large body of content fast.
2. Repurpose Everything
If you’re actively marketing your business and speaking services, then you should be generating tons of content that can be reworked or reformatted to create multiple valuable products. For example, every teleseminar or speech you deliver can be recorded and used later as a CD. That CD can be used as a lead-generating giveaway or packaged with other CDs or sold on its own. Then you can transcribe and edit that recording and use it as a special report or break it up into several articles or combine it with other reports to compile a book. The opportunities are endless!
3. Write a Book—But Don’t Stop There
Authoring a book is one of your most powerful marketing weapons. So if you haven’t already, start looking at your articles and reports to see how you can repackage these into a book. You may need to write a few chapters to fill it out and make it more powerful, but using your existing body of content gives you a head start. So write that book! (Then break up all the chapters later and repurpose those too!)
Writing Your Body of Work
Creating and repackaging content can multiply the income you earn at every speaking engagement and consultation you do. Even if you speak for free, you can walk away with a pocket full of checks from people who loved what you had to say and wanted more. But you have to have the content—the books, articles, CDs, and workbooks—to take advantage of this opportunity. Use these tips to start today!
Multiply Your Speaking and Consulting Income with Content - To learn more about this author, visit Melinda Copp's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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