Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Multiply Your Speaking and Consulting Income with Content

Multiply Your Speaking and Consulting Income with Content

One of the best ways to multiply your earnings from speaking engagements is to fill the table in the back of the room with books, workbooks, manuals, DVDs, CDs, and other information products. Because after exciting the audience with your speech, many people will want more (and be willing to pay hundreds of dollars for it). So how can you create a catalog of information products fast?

Maybe you have a book or a few DVDs—that’s a great start. But you can use those materials over and over again in different ways to generate more attention and income to your speaking career. Regardless of what you’re getting paid to speak, you can make six figures at every event. Consider the following tips.

1. Use Content to Market Yourself
Sure, you can place ads and use publicity opportunities to get additional speaking engagements and business. But creating content is one of the best ways to make yourself known. In your marketing plan, you should include writing articles and special reports, as well as hosting free and paid teleseminars and events for your clients. These are simple ways to generate a large body of content fast.

2. Repurpose Everything
If you’re actively marketing your business and speaking services, then you should be generating tons of content that can be reworked or reformatted to create multiple valuable products. For example, every teleseminar or speech you deliver can be recorded and used later as a CD. That CD can be used as a lead-generating giveaway or packaged with other CDs or sold on its own. Then you can transcribe and edit that recording and use it as a special report or break it up into several articles or combine it with other reports to compile a book. The opportunities are endless!

3. Write a Book—But Don’t Stop There
Authoring a book is one of your most powerful marketing weapons. So if you haven’t already, start looking at your articles and reports to see how you can repackage these into a book. You may need to write a few chapters to fill it out and make it more powerful, but using your existing body of content gives you a head start. So write that book! (Then break up all the chapters later and repurpose those too!)

Writing Your Body of Work
Creating and repackaging content can multiply the income you earn at every speaking engagement and consultation you do. Even if you speak for free, you can walk away with a pocket full of checks from people who loved what you had to say and wanted more. But you have to have the content—the books, articles, CDs, and workbooks—to take advantage of this opportunity. Use these tips to start today!





Multiply Your Speaking and Consulting Income with Content - To learn more about this author, visit Melinda Copp's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Melinda Copp
(Visit Melinda's Website) Melinda Copp is a ghostwriter and writing coach who helps self-employed professionals, speakers, entrepreneurs, coaches, and consultants write and publish to establish expertise, build relationships with their clients and leads, and grow their business. Sign up for her free e-zine at http://www.writerss herpaprograms.com and get a free report on writing to sell!


Melinda Copp is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Melinda Copp's

Complete
List Of
Business-Coach
Articles

Name
Email
Author's Free Downloads
Top Author Mistakes Icon Top Author Mistakes

More Melinda Copp
How to Use Written Reports to Grow Your Business
Five Keys to Book Writing Success
Magnetic Marketing Copy Writing from a Position of Partnership
Two Sentences that Make or Break Your Article Marketing Success How to Write a Resource Box that Attracts Ideal Clients
Simple Ways to Improve Your Creative Writing
Where to Start Writing Your Book
8 Ways to Make More Money by Writing and Publishing
Writers Master the Art of Brevity and Satisfy Readers
Six Tips for Getting More Media Attention with Your Press Releases
How to Plan Your Next Writing Project
Free Downloads


 
 
 


Evan Elite Authors
John Alexander  
John Power  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Increase productivity Icon Increase productivity
3 Networking Skills Icon 3 Networking Skills
Leadership Training Hospitals Icon Leadership Training Hospitals
Leadership Style Assessment Icon Leadership Style Assessment
Green Realestate CSS Template Icon Green Realestate CSS Template
Free Downloads - Complete List

Entrepreneur Tools and Guides
Write The Press Release
Write The PR
Press Release Builder
 
More PR Resources
More PR Resources
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Mary Oluwadayomi Lagos State, Nigeria,
Mary Oluwadayomi
Lagos State, Nigeria
SEO For Africa

If I Were A Startup...
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Fred DeLuca, Subway
Paul Newman, Newman's Own
Paul Newman
Newman's Own
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Donald J. Trump, Trump University
Donald J. Trump
Trump University
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Tell PSR Stories
By Michael Shays
     Achieving a Customer-focused Culture
By Michael Shays
     Share the Pain and Share the Gain
By Michael Shays

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information