Ebooks must be a fast and easy read. Smartphones, laptops at the airport or internet cafe, PDAs and reading devices must be able to capture the content from the get-go in order to keep the reader from clicking off.
In this article, I will demonstrate how to transform a complex piece of writing to one that will serve as the introduction to an ebook.
First is my re-write followed by the original opening paragraph and another section of the article that finally gets to the point. Compare the two versions.
Re-Write
Introduction – The Control Paradigm
Have you ever wondered rarely turn out the way you expected, or wanted them to?
Do you also sometimes wonder why “facts often don’t support evidence”? For example, consider people who go to church every week and appear to be morally upright individuals. Then at the office or at home they steal, cheat, lie, bully and abuse others.
Or let’s take the example of countries that call themselves peace-loving who are always fighting wars “in the name of peace.”
You’re not alone if you’ve noticed these inconsistencies. The next big questions: why aren’t more people aware of them?
We are programmed not to think and ask questions
Most of us are born into a world that has already decided for us what we are supposed to think and how we are supposed to act. The table is already set. All we have to do is sit down, obediently pick up our fork and knife and start eating.
Is the information that we’re “fed” by the media really true? Can it be supported by evidence? How about the big “OO”s--Obvious Oxymorons? Is there really such as thing as “winning a war against terrorists” or against drugs or against anyone or anything? It’s interesting to pause and reflect on what “victory” would look like.
You've probably heard the saying, “What you don’t know won’t hurt you,” or: “Do what I say and not what I do.”
Many you continue to swallow one or both of these statements until one day something or someone causes you to choke on them as if they just wouldn’t go down anymore because of their inconsistencies. If you don’t know that fire can burn you, can it still burn your hand if you place it in the middle of a flame?
Most of us never really question inconsistency until it hits us in the face—or the pocketbook.
It’s easy to control people who don’t ask questions and accept at face value everything they’re told.
Maybe some of you have argued with a Christian who believes that Mother Mary was a virgin or that Jesus died and was born again.
To support your argument you may have quoted a passage from one of several well-documented books that report there is no evidence for either of these widely accepted beliefs.
A devout Christian would ask you what kind of Kool-Aid you just drank—right?
A more common example of “acceptance” is the once-held belief that the earth is flat and if we traveled far enough away from home, we would fall off the end.
Failure to deviate from the norm or what is accepted as The Truth is known as “cognitive dissonance.” Structured thinking—someone telling you what to believe—creates a protective womb or “matrix.” If you are part of a matrix, you never have to think of yourself. All that difficult mind work is done for you.
This matrix is a self-imposed prison.
“Thinking out of the box” is a common expression for rebelling against the Matrix or a controlling authority. Authority matrixes are often referred to as Control Paradigms.
Many of us are Sleeping Sheeple
Today’s Matrix Paradigm consists of secret societies and a fraternity of bankers. The Control Paradigm creates the rules of the game and controls the outsiders. Their mind control skills are so expertly developed, they know how to make outsiders feel and act like victims and slaves to their system. As victims, they consider themselves helpless to do anything about their circumstances.
When necessary, the Control Paradigm demonstrates how powerful they are by torturing someone who dares to speak out or publicly rebel. Most of us know, for example, that the IRS is a privately owned corporation that has no legal right to impose an income tax on outsiders. Even though the sleeping sheeple know the insiders have ways of avoiding income taxes, they learn quickly enough that any outsider who refuses to pay taxes is thrown in prison.
In this book I will discuss why people accept information at face value and call it The Truth. I will then demonstrate how governments, bankers, the Vatican, Skull and Bones, the Bilderbergs, the Illuminati and other members of the Matrix Paradigm are able to successfully control the outsiders.
Finally, I will show you how to break free from your own Matrix Paradigm.
Leslie R. Pastor [Profile available at http://peswiki.com/index.php/Congress:Member:Leslie_R._Pastor ]
Original Version:
Introduction-The Control Paradigm
Did you ever wonder why things never turn out the way you expected? Are you confused by the apparent inconsistency of what you thought to be factual? In other words, the facts just don’t appear to support the evidence. You’re not alone, if you feel that way. Most of us are born into a world already established and predetermined for us. We merely accept our culture, status, and our relative position within the framework of our initial surroundings, which includes knowledge, information, and innate ability to know how to deal with such interactions. We never really question inconsistency, until it hits us in the face directly.
(Several paragraphs later, the writer gets to the point:
The failure to deviate is known as ‘cognitive dissonance.’ We are governed by ‘structured thinking’, which causes us to adhere to a ‘matrix,’ that confines us within a significant “control” paradigm. Our confinement and conformance is not just our imagination or supposition, but is an awakening, a realization of how ‘structured thinking’ has determined ‘reality facts’ for us, and is not a self realization of who we really are. Breaking free from ‘structured thinking’ is the first step in realizing and then ultimately analyzing how this ‘matrix’ functions to captivate and motivate our individual thoughts and actions.
Practice taming your words and getting them to sit up and listen to what you want to tell your readers!
Ebooks are wild animals that need to be tamed - To learn more about this author, visit Carol Adler's Website.
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Carol Adler
(Visit Carol's Website)
Carol Adler, MFA is an entrepreneur,
professional writer, editor and teacher of
English and creative writing. She is
President of Dand
elion Books, LLC, a full service
publishing company that markets its
“uncensored nonfiction, conscious
solutions and unfettered fiction” using
the latest production and delivery
technologies, including on-demand dot.com
networking. She is also President and CEO
of Dandelion Enterprises, Inc.
Adler’s business experience also includes
co-ownership of a Palm Beach, FL public
relations company and executive management
positions in two U.S. rejuvenation and
mind/body wellness corporations for which
she founded publishing divisions.
Her publications include 3 books of
published poetry (3 more soon to be
published), well over two hundred poems in
poetry journals, and several fiction and
non-fiction works.
As a ghost writer, Adler has developed and
written manuscripts for a number of
professionals in the health care and human
potential industries.
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