Tweet

How to Submit a Press Release Online For Maximum SEO Effectiveness

Written by: Christine O'Kelly

Article Overview: An effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers.

How to Submit a Press Release Online For Maximum SEO Effectiveness

An effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers. The main method of distribution is through online PR distribution sites. Not all sites have the same value, so you will need to choose wisely in order to get the best results.

Free Vs Paid Press Release Submission Sites

The benefit of free press release submission sites is that they are free! However, everything free comes with a 'price.' News stories published on free press release submission sites are generally supported through ads displayed along the sides of the piece. Free press releases don't usually offer all of the aesthetic and search engine-friendly benefits of a those that have even a nominal fee. Some allow images and a limited number of anchor text or URLs. Others restrict an SEO press release to nothing more than just the basic text with no clickable items.

Paid press release distribution sites generally provide a variety of different options and perks such as pull quotes (large quotes that are pulled out of the text for added interest), images, and anchor text. They may also offer inclusion in search engine news feeds and various RSS feeds on the web. In some cases, you are required to pay a large monthly or yearly fee to join, but in many cases you can pay per press release submission.

What Features To Look For When Choosing A Press Release Submission Site

When selecting a press release submission site to enhance your internet marketing campaign, you'll want to be on the lookout for those that offer the right combination of features:

Look for a press release distribution site that makes the title of the press release into the title tag for the item. This greatly improves its ranking in the various search engines and increases its visibility when you use your keywords in your press release titles.

While not a must, social bookmarking buttons are a definite benefit. Social media sites like Stumble Upon, Del.icio.us, Technorati, Furl, Digg, and others expose your item to millions more readers to increase the excitement around your news.

One of the most important features to look for in a press release distribution site is the availability of anchor text links. Building anchor text backlinks is an essential part of any search engine marketing campaign. Avoid sites that use text link advertising. These direct readers away from your news and generally clutter up your SEO press release.

Since press releases are ultimately written for the reader, look for sites that keep the reader in mind. The news items should be easy to read and use a standard format. This allows the reader to find the information he or she is interested in and directs their attention to the important things. Pull quotes, for example, instantly catch the reader's eye and make the press release more visually appealing and work to pull the reader into your message.

A professional look makes it possible for you to send the link to potential customers. You can also include the link in newsletters and emails to current clients to keep them updated on the latest happenings within your company.

Related Articles
  Writing An Attention Getting Press Release
  The Power and Influence of Press Release Marketing to Promote Your Brand
  5 Benefits of Publishing a Press Release
  How To Write A News-Worthy Press Release
  Free Online Marketing Strategies For Marketing Your Website

Article Tags: press release writing tips, SEO press release distribution



Related Forum Posts
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Leading from Authenticity is a Beautiful Thing

The Substance Abusing Employee

You Have A Website What Now

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.