Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases
Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases
Use Optimize for Search Engines When Publishing Press Releases Online
With free and inexpensive press release submission services, companies can now publish their own press releases online rather than hoping the media will publish them. Publishing your press release online is just the first step in the equation. In order to ensure that your press release gets the most visibility possible, you'll want to optimize your press release for your target keywords.
To optimize a press release for your keywords, use one or two of your most important keywords in the title and summary, and throughout your press release. This way, if people are searching for your keywords in search engines, they are more likely to come across your press release. It's also a good idea to optimize your image file names with your keywords as well. Oftentimes, especially with products, people browse images on search engines to find what they are looking for. Instead of titling the image of your red dog collar 'RDC-110,' use a keyword rich file name like 'red-dog-collar.'
Another very important way to optimize your press release is to use keyword rich anchor text to point back to your site. Having links to your site embedded in your target keywords is an essential part of search engine optimization. By publishing press releases online that contain keyword rich anchor text, you help your website rank higher in the search engines for those keywords.
Send the Press Release to 'New Media' and 'Old Media' Publishers
Instead of just waiting for people to find your press release online, send it to targeted new media and old media publishers that already have an established readership of your target audience! 'New media' publishers include non-competing but related website owners and bloggers that can mention your news to their readers. 'Old media' publishers include journalists and editors of magazines, trade journals, and newspapers.
When writing to website publishers, bloggers, publishers, and journalists, send an email with your press release pasted in the body of the email, not as an attachment. Once you've published your press release online, you can also include a link to your press release so that the recipient can see any photos or videos you have published within your press release. Make the email personal by using their name and a brief sentence or two about why you think your press release would be of interest to their audience.
Promote Your Press Release On Your Favorite Social Media Sites
Another powerful way to get your press release in front of your target audience is to leverage social media sites like Twitter, StumbleUpon, and Delicious. If you've been cultivating your social media networks, you've likely built a base of targeted customers or like-minded people with similar interests who would be interested in reading your news.
In today's world of 'push button publishing' there is no reason to be at the mercy of others to publish and promote your news - you can do it yourself! By using these three tips, you're sure to get more marketing mileage from your online press releases.
Online Press Releases 3 Ways to Get More Marketing Mileage From Your News Releases - To learn more about this author, visit Christine O'Kelly's Website.
Like this article? Share it with your friends
In the past, companies would send press releases to journalists, hoping that they might mention them in their publications. However, in today's internet savvy world, you don't need to wait around 'hoping' that your press release gets noticed. Written and submitted correctly, press releases can work to boost the visibility of your website, bypass the media and be delivered straight to your target audience, and receive mention in old-world and new-world media.
Use Optimize for Search Engines When Publishing Press Releases Online
With free and inexpensive press release submission services, companies can now publish their own press releases online rather than hoping the media will publish them. Publishing your press release online is just the first step in the equation. In order to ensure that your press release gets the most visibility possible, you'll want to optimize your press release for your target keywords.
To optimize a press release for your keywords, use one or two of your most important keywords in the title and summary, and throughout your press release. This way, if people are searching for your keywords in search engines, they are more likely to come across your press release. It's also a good idea to optimize your image file names with your keywords as well. Oftentimes, especially with products, people browse images on search engines to find what they are looking for. Instead of titling the image of your red dog collar 'RDC-110,' use a keyword rich file name like 'red-dog-collar.'
Another very important way to optimize your press release is to use keyword rich anchor text to point back to your site. Having links to your site embedded in your target keywords is an essential part of search engine optimization. By publishing press releases online that contain keyword rich anchor text, you help your website rank higher in the search engines for those keywords.
Send the Press Release to 'New Media' and 'Old Media' Publishers
Instead of just waiting for people to find your press release online, send it to targeted new media and old media publishers that already have an established readership of your target audience! 'New media' publishers include non-competing but related website owners and bloggers that can mention your news to their readers. 'Old media' publishers include journalists and editors of magazines, trade journals, and newspapers.
When writing to website publishers, bloggers, publishers, and journalists, send an email with your press release pasted in the body of the email, not as an attachment. Once you've published your press release online, you can also include a link to your press release so that the recipient can see any photos or videos you have published within your press release. Make the email personal by using their name and a brief sentence or two about why you think your press release would be of interest to their audience.
Promote Your Press Release On Your Favorite Social Media Sites
Another powerful way to get your press release in front of your target audience is to leverage social media sites like Twitter, StumbleUpon, and Delicious. If you've been cultivating your social media networks, you've likely built a base of targeted customers or like-minded people with similar interests who would be interested in reading your news.
In today's world of 'push button publishing' there is no reason to be at the mercy of others to publish and promote your news - you can do it yourself! By using these three tips, you're sure to get more marketing mileage from your online press releases.
Online Press Releases 3 Ways to Get More Marketing Mileage From Your News Releases - To learn more about this author, visit Christine O'Kelly's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Christine's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Get Ready for The Recovery Branding The Product Memorandum Template 2 Business Checkup Program Health Check |
|
 | ||
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
