Using Press Releases For Internet Marketing
Using Press Releases For Internet Marketing
A good internet marketing campaign utilizes all of the various types of marketing components, but the most sought after form of online visibility is a position in the natural search engine results.
While search engines consider numerous factors when deciding where a site will rank on the results page, one of the most important factors that determine your site's search engine ranking are the number and quality of inbound links. In the 'eyes' of a search engine, inbound links are like a 'vote' for your website - because most websites won't risk losing their credibility by linking to a site that does not have value. The more votes (or links) from other sites the higher the likelihood that your site is considered valuable by other human internet users.
The Link-Building Benefits Of Online Press Releases
An SEO press release (search engine optimized press release), contains links back to your site. There are two different types of links in the internet world - URL links (the long link that begins with 'www') and anchor text links (a link that is embedded into a clickable word.)
While URL links are good for SEO, anchor text links are even better! When search engines crawl your SEO press release, they pick up on the anchor text and associate the embedded address with the site that is being linked to. For example, if a search engine reads a link in a word "designer dog bowls," it is highly likely that the webpage on the other end of that link is pertains to "designer dog bowls."
How To Get Started Writing an SEO Press Release
The first step in writing an SEO press release is to find the news in your company. It could be a new product or service, a change in the way your business runs, or a new face on your team. Just be sure that the topic you select has a news angle rather than a promotional one.
Coming up with a keyword rich and catchy title for your SEO press release is next. The keyword will improve its search engine ranking while the catchy title will convince readers to click through and read what you have to say.
Next, it's time to compose a newsworthy body that contains keywords that you will convert to anchor text. Again, make sure that the entirety of your press release is not overly promotional. This doesn't mean that your press release must be completely void of personality or some sort of boost to your company. Inserting a couple of quotes from a company representative, allows you to bring a human element to your story, but they also become the selling point that catches the eye of the reader.
Publishing Your Press Release Online
Once you have finished writing and polishing your SEO press release, you will need to publish it through an online press release submission site. Look for sites that offer SEO perks such as using the title as the title tag, anchor text, image uploading, and good overall aesthetic value.
Three main types of submission sites exist online and all three offer different options at different price points. Free PR submission sites do not cost you anything, but they offer very little in terms of features and SEO. In fact, some offer nothing more than plain text while some will give you clickable URLs. Paid membership sites offer you all of the above mentioned attributes, but require a large monthly or yearly fee.
For most, the best option is a hybrid of the two. These sites offer you free submission with a photo and clickable URLs, or you can pay a small fee (usually a few dollars) per press release and have most if not all of the benefits of a paid submission site without the high cost.
Taking the time to compose a well-written SEO press release can do wonders for your internet marketing strategy. When you combine a newsworthy topic with search engine optimized writing, and publish it to the right press release submission sites, your making great strides toward earning one of top spots in the search engines.
Using Press Releases For Internet Marketing - To learn more about this author, visit Christine O'Kelly's Website.
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Internet marketing is an effective and inexpensive way for businesses to promote services, products, and companies. The scope of internet marketing is broad, but combines various techniques such as link building, social marketing, email marketing, banner ads and many other online techniques.
A good internet marketing campaign utilizes all of the various types of marketing components, but the most sought after form of online visibility is a position in the natural search engine results.
While search engines consider numerous factors when deciding where a site will rank on the results page, one of the most important factors that determine your site's search engine ranking are the number and quality of inbound links. In the 'eyes' of a search engine, inbound links are like a 'vote' for your website - because most websites won't risk losing their credibility by linking to a site that does not have value. The more votes (or links) from other sites the higher the likelihood that your site is considered valuable by other human internet users.
The Link-Building Benefits Of Online Press Releases
An SEO press release (search engine optimized press release), contains links back to your site. There are two different types of links in the internet world - URL links (the long link that begins with 'www') and anchor text links (a link that is embedded into a clickable word.)
While URL links are good for SEO, anchor text links are even better! When search engines crawl your SEO press release, they pick up on the anchor text and associate the embedded address with the site that is being linked to. For example, if a search engine reads a link in a word "designer dog bowls," it is highly likely that the webpage on the other end of that link is pertains to "designer dog bowls."
How To Get Started Writing an SEO Press Release
The first step in writing an SEO press release is to find the news in your company. It could be a new product or service, a change in the way your business runs, or a new face on your team. Just be sure that the topic you select has a news angle rather than a promotional one.
Coming up with a keyword rich and catchy title for your SEO press release is next. The keyword will improve its search engine ranking while the catchy title will convince readers to click through and read what you have to say.
Next, it's time to compose a newsworthy body that contains keywords that you will convert to anchor text. Again, make sure that the entirety of your press release is not overly promotional. This doesn't mean that your press release must be completely void of personality or some sort of boost to your company. Inserting a couple of quotes from a company representative, allows you to bring a human element to your story, but they also become the selling point that catches the eye of the reader.
Publishing Your Press Release Online
Once you have finished writing and polishing your SEO press release, you will need to publish it through an online press release submission site. Look for sites that offer SEO perks such as using the title as the title tag, anchor text, image uploading, and good overall aesthetic value.
Three main types of submission sites exist online and all three offer different options at different price points. Free PR submission sites do not cost you anything, but they offer very little in terms of features and SEO. In fact, some offer nothing more than plain text while some will give you clickable URLs. Paid membership sites offer you all of the above mentioned attributes, but require a large monthly or yearly fee.
For most, the best option is a hybrid of the two. These sites offer you free submission with a photo and clickable URLs, or you can pay a small fee (usually a few dollars) per press release and have most if not all of the benefits of a paid submission site without the high cost.
Taking the time to compose a well-written SEO press release can do wonders for your internet marketing strategy. When you combine a newsworthy topic with search engine optimized writing, and publish it to the right press release submission sites, your making great strides toward earning one of top spots in the search engines.
Using Press Releases For Internet Marketing - To learn more about this author, visit Christine O'Kelly's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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