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Christine O'Kelly Articles

Written by: Christine O'Kelly

Stuck In A Rut? SEO Copywriters Share 5 Newsletter Topics - Click To Read Article
The most successful marketers in history will tell you that your greatest asset is your mailing list! If you're having trouble coming up with fresh and interesting topics, here are a few concepts to spark some creative ideas.

5 Ways To Measure And Improve The Success Of Online Press Releases - Click To Read Article
A properly written SEO press release can result in long lasting, quality organic search engine results, helping you rise above your competitors -- but only if you know how to optimize for the key metrics.

6 Strategies of Effective Press Release Marketing - Click To Read Article
There are no "secrets" per se to writing online press releases that grab attention -- it's all about following a step-by-step strategy. It's a matter of identifying the different piece of a press release and then knowing how to most effectively execute each part.

How To Generate A Constant Stream Of Interesting Press Release Ideas - Click To Read Article
Have you ever wondered how some small business owners are able to generate an enormous amount of coverage for the companies? It doesn't happen by accident. It happens by design (and hard work).

Are You Making These 4 Keyword Mistakes In Your Online Press Releases? - Click To Read Article
Your press release marketing success hinges on several key things -- one of the most significant is your keyword choices. Online press releases can be a powerful tool in reaching new customers and building backlinks to your site -- but leveraging strategic keywords is a "must have" for success.

Expanding Beyond Text To Jumpstart Your Online Press Releases - Click To Read Article
Learn how to integrate multimedia into your online press releases. It will come as no surprise that videos should play a prominent role. We'll provide a few tips for improving their effectiveness in getting the word out about your company.

Local Business SEO: Leveraging Online Press Releases For Positioning and Backlinks - Click To Read Article
A common misconception about online press releases is that they are only effective for businesses that are trying to reach the entire globe. That is so completely opposite from the truth and that's why I'm writing this article today.

6 Surefire Ways To Guarantee Your Online Press Release Bombs - Click To Read Article
There are several mistakes that can sabotage your press release marketing efforts. Consider this article a provisional map that reveals common landmines on the way to writing and distributing an effective press release.

Uncover Press Release Writing Opportunities by Viewing Your Business Through A New Lens - Click To Read Article
Most business owners are so immersed in the daily tasks of running their businesses that they overlook details that are interesting to others. In doing so, they miss valuable opportunities to issue online press releases that build their brands, and help them gain traction in the search engines.

Using Press Releases For Internet Marketing - Click To Read Article
Taking the time to compose a well-written SEO press release can do wonders for your internet marketing strategy. When you combine a newsworthy topic with search engine optimized writing, and publish it to the right press release submission sites, your making great strides toward earning one of top spots in the search engines.

Build An Online Press Kit That Grabs Media Attention And Promotes Your Authority - Click To Read Article
An online press kit is a set of documents and resources used by journalists learn more information about your company. Offering quick access to the information they seek in your online press kit gives your company an edge over the competition.

How to Submit a Press Release Online For Maximum SEO Effectiveness - Click To Read Article
An effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers.

How to Write Effective SEO Press Releases That Get Noticed - Click To Read Article
When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms -- further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits.

3 Essential Elements of an Effective Business Blog - Click To Read Article
As an SEO copywriter, I have seen some companies make major flaws with their business blogs. These mistakes cause businesses to waste a great deal of resources on their business blogs with little or no return on investment. There are many factors that make a business blog successful or a flop. In this article, I'll touch on the three of the most critical strategies for building an effective business blog.

Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases - Click To Read Article
Written and submitted correctly, SEO press releases can work to boost the visibility of your website, bypass the media and be delivered straight to your target audience, and receive mention in old-world and new-world media.

4 Keys To Creating A Bulletproof Online Press Release - Click To Read Article
To create a bulletproof press release, you should always make sure that it is written according to a defined set of guidelines. Otherwise, you risk wasting time, money, and effort on an ineffective campaign that lacks direction.

The Busy Person's Content Marketing Action Plan - Click To Read Article
Even if you're feeling behind the curve on content marketing and too busy too catch up, it is possible to establish yourself as a thought leader with a calculated content marketing action plan.

Designing A Keyword Strategy To Boost The Visibility Of Your Online Press Releases - Click To Read Article
One of the advantages to using online press releases to build your business is that they give you valuable exposure on the search engines. With this exposure comes traffic. With traffic comes conversions. And conversions are what drive your business toward higher levels of profitability.





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