There are three main UK pay per click services which can be used for advertising online. They are provided by the most popular search engines and are called AdWords (Google), Yahoo! Search Marketing and adCenter (MSN).
There are also numerous other smaller pay per click services in the UK that have sprung up to take advantage of this rapidly expanding market.
Pay Per Click Explained Pay per click (PPC) advertising is a relatively new way of marketing online that is proving to be very popular with both advertisers and consumers. It works by displaying simple text adverts alongside search engine results.
For example if you type the phrase 'pay per click setup' into the search engine Google, you will see a list of adverts displayed in the right hand column next to the search results. These adverts are related to the phrase that was searched for, so in this case they will be about setting up and managing pay per click advertising campaigns.
Advertisers write an advert, choose which search terms they want their advert to show for and then set a maximum amount (bid price) that they are willing to pay every time the advert is clicked and a customer is sent to their web site.
Benefits Of Pay Per Click Advertising Highly Targeted - The major benefit to PPC advertising is that it focuses in on your target market. As long as you only select relevant keywords in your advertising campaign, your advert will only ever show to customers who are searching with terms related to your product.
Flexible - There are lots of options you can choose when setting up a PPC campaign, you can state which countries you want your advert to show in and you can even specify regions in some cases. Once you set up your campaign the adverts can start showing in just a few hours, you can continue to edit your campaign as it runs and these changes take effect almost immediately.
Cost - You are in total control over how much you spend on your campaign. Maximum bid prices can be set for each individual keyword and you can state a daily budget to keep your spending to a certain level. As the name of the system suggests, you only get charged when someone actually clicks on your advert, none of your budget is wasted on people who are not interested in your market.
Setting up a pay per click campaign is relatively easy if you are technically minded. However, it takes skill and experience to optimise a campaign for maximum profitability. To gain the full benefit from PPC advertising you need to start the campaign with the best keywords and settings and then carefully track the results.
If you are interested in starting a pay per click advertising campaign for your business or if you think your existing campaign could be improved please contact us. We will be happy to answer your questions and discuss how we can help you use PPC advertising to boost your profits.
To learn more about this author, visit John Courtney's Website.
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John Courtney
(Visit John's Website)
Strategy Consulting Limited is a small,
specialist Management Consultancy for
SME's in the UK assisting with business
strategy, funding, business planning,
marketing and internet.
Clients range from start-ups, though to
small family firms with a turnover in
excess of £1 million and up to
International companies turning over £100
million plus.
The Chairman of Strategy Consulting
Limited, John Courtney has been a Company
Director for over 20 years, including many
years as Chairman or Managing Director in
his own businesses which have ranged from
sporting goods to agricultural chemicals.
He has been a Non Executive Director for
several SME's.
John has trained at The Academy of
Business Strategy, and is an associate of
the Institute of Management Consultancy,
and a member of the Institute of
Directors. He is also a visiting lecturer
on the MBA course at Cranfield University
School of Management. John has run
training seminars at board level on
corporate strategy and made presentations
to both large and small groups on funding
strategies.
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