Building Your Business Base One Newsletter at a Time
Building Your Business Base One Newsletter at a Time
website, making it look cool and writing all about your business
products and services. Finally your website is live. It's
optimized. You are ecstatic and excited. You can't wait to have
your potential customers fill out your contact form or call you.
And then nothing happens. You feel deflated and the high suddenly
turns to a low. This story is unfortunately quite common. From a
marketing point of view a good website is absolutely essential,
however it is useless if you have no way of luring people to your
site and then capturing their e-mail once they get there.
We are all bombarded with tons of stuff to buy these days and it
requires a commitment to fill out a contact form and an even
greater investment to pick up a phone and call someone. These days
people don't make phone calls. They text, write notes on Linked in,
etc. A phone call is a big deal.
If you are counting on that happening after someone visits your
site, you are in lala land. Now, there are exceptions. If you have a
specific service that someone needs ASAP, they will call. For
instance carpet cleaning or plumbing.
Most people I work with are not in that category. Their potential
customers are window shopping and gathering ( usually free)
information.
The marketing funnel begins with giving these people free
information and beginning to build a relationship. One of the best
ways to do this is by giving a free report that is so alluring that
people want it enough that they are willing to trade their e-mail address for it.
It has to be good! Mine is actually a workbook, called, 5 Steps to Overcoming Real Obstacles in Building a Successful Small Business.
newsletter. When they download this free report they automatically sign-up for my newsletter. Bingo, I have a new potential client on my data base. My job is to send them a quality newsletter each and every month.
I have had people whine to me that they don't want to do a
newsletter, they don't write well, its too much work and so on.
Yes, marketing is a lot of work but it pays off if you do it right.
Like your free report, your newsletter needs to be all about
'giving' helpful advice to your potential clients. Certainly you
will also highlight your offers, but if it's all about sales,
people will unsubscribe in one swift click. How to figure out what
to write about each month? Listen to your clients. What questions are they asking?
There are three ways to do an online newsletter. Sign-up with
Aweber, Constant Contact or something similar. I use Aweber
because of the ability to send auto-responder messages and to have
unlimited lists and web forms. I use it for more than just my
newsletters.
With Aweber you can do either a text only newsletter or html one
or both.
1. Text only will be read by any browser and won't get jumbled.
Many people choose this option for that reason. However text only
is boring and ugly.
2. Html lets you add fancy graphics, colors and your logo. This can
be important for branding reasons. However, your newsletter might
look different on other people's computers and some people block
html emails. Those people get my text version automatically.
3. A web based newsletter is on your website. You send people a
short note with a link to your web page. The good thing is that
people will end up on your website. The risk is that many people
won't choose to click the link.
I began with text only and then switched to html because I
wanted my newsletter to look good. I put links in my newsletter
to direct people to my website.
The important thing is to do it. I get new people signing up
everyday and after a year of reading my newsletter, people will
suddenly fill out the contact form and set up a phone call with
me. It really works.
Building Your Business Base One Newsletter at a Time - To learn more about this author, visit Kaya Singer's Website.
Like this article? Share it with your friends
You've spent hours and many sleepless nights building your new
website, making it look cool and writing all about your business
products and services. Finally your website is live. It's
optimized. You are ecstatic and excited. You can't wait to have
your potential customers fill out your contact form or call you.
And then nothing happens. You feel deflated and the high suddenly
turns to a low. This story is unfortunately quite common. From a
marketing point of view a good website is absolutely essential,
however it is useless if you have no way of luring people to your
site and then capturing their e-mail once they get there.
We are all bombarded with tons of stuff to buy these days and it
requires a commitment to fill out a contact form and an even
greater investment to pick up a phone and call someone. These days
people don't make phone calls. They text, write notes on Linked in,
etc. A phone call is a big deal.
If you are counting on that happening after someone visits your
site, you are in lala land. Now, there are exceptions. If you have a
specific service that someone needs ASAP, they will call. For
instance carpet cleaning or plumbing.
Most people I work with are not in that category. Their potential
customers are window shopping and gathering ( usually free)
information.
The marketing funnel begins with giving these people free
information and beginning to build a relationship. One of the best
ways to do this is by giving a free report that is so alluring that
people want it enough that they are willing to trade their e-mail address for it.
It has to be good! Mine is actually a workbook, called, 5 Steps to Overcoming Real Obstacles in Building a Successful Small Business.
newsletter. When they download this free report they automatically sign-up for my newsletter. Bingo, I have a new potential client on my data base. My job is to send them a quality newsletter each and every month.
I have had people whine to me that they don't want to do a
newsletter, they don't write well, its too much work and so on.
Yes, marketing is a lot of work but it pays off if you do it right.
Like your free report, your newsletter needs to be all about
'giving' helpful advice to your potential clients. Certainly you
will also highlight your offers, but if it's all about sales,
people will unsubscribe in one swift click. How to figure out what
to write about each month? Listen to your clients. What questions are they asking?
There are three ways to do an online newsletter. Sign-up with
Aweber, Constant Contact or something similar. I use Aweber
because of the ability to send auto-responder messages and to have
unlimited lists and web forms. I use it for more than just my
newsletters.
With Aweber you can do either a text only newsletter or html one
or both.
1. Text only will be read by any browser and won't get jumbled.
Many people choose this option for that reason. However text only
is boring and ugly.
2. Html lets you add fancy graphics, colors and your logo. This can
be important for branding reasons. However, your newsletter might
look different on other people's computers and some people block
html emails. Those people get my text version automatically.
3. A web based newsletter is on your website. You send people a
short note with a link to your web page. The good thing is that
people will end up on your website. The risk is that many people
won't choose to click the link.
I began with text only and then switched to html because I
wanted my newsletter to look good. I put links in my newsletter
to direct people to my website.
The important thing is to do it. I get new people signing up
everyday and after a year of reading my newsletter, people will
suddenly fill out the contact form and set up a phone call with
me. It really works.
Building Your Business Base One Newsletter at a Time - To learn more about this author, visit Kaya Singer's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
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