Marketing Made Easy
Marketing Made Easy
learning and skill building, you have developed
an amazing product or service. You could talk
for hours about how it works, what it does, and
what is unique about you and it, but people still
don’t seem to line up to buy it. You are excited
about it and want to tell everyone. You wonder
what you are doing wrong. Sound familiar?
Marketing is a simple concept that follows the
path shown below: Who → What → How
Most people miss the boat in marketing. They
spend all their energy on the “How” part and skip
the two steps that come first. “How” is all
about you, your product, or service, or offering.
It is a shock to find out that people don’t
really care about you -- that much. Face it:
everyone is somewhat egotistical. Your
prospective customers care about themselves: they
are the “Who,” and their issue is the “What.”
Your marketing expert is your potential client,
your “Who.” The best marketing plans are aimed
at one person or one group of people who needs
your help or your product. The first step is
figuring this out.
The next part is to know the “What: what their
problems are. What do they need help with? What
keeps them awake at night? What is emotionally
compelling for them? There is always a reason
that people will be willing to open their wallets
and spend their hard earned money, and it is
generally for something they really want. The
reason needs to be emotionally compelling.
If you are unclear about the “What,” your
marketing will be ineffective. People don’t want
to hear right off about how great your product
is. They want to hear empathy for what is going
on with them. They are in pain, broke,
frustrated, unhappy or stressed about something
in their life that is not working. It could be
that their computer keeps crashing, or their
clothes feel ugly, or their office is a mess, or
their back hurts. Whatever it is, they want it
to be different or better. Your “How” will
offer a wonderful solution, but to get their
attention, you first need to acknowledge who they
are and what they need.
Once you have articulated the “What,” put those
words on your homepage or on your brochures.
This will help you pique the interest of your
client base because they will say, “Yes, that is
just the way I feel.” They will feel that you
understand their situations and their needs.
Then, and only then, will they will be open to
your solution. Only at this point will they want
to know the “How.”
Follow this simple marketing
flow and your business will grow overnight.
Marketing Made Easy - To learn more about this author, visit Kaya Singer's Website.
Like this article? Share it with your friends
You know your niche. After years of training,
learning and skill building, you have developed
an amazing product or service. You could talk
for hours about how it works, what it does, and
what is unique about you and it, but people still
don’t seem to line up to buy it. You are excited
about it and want to tell everyone. You wonder
what you are doing wrong. Sound familiar?
Marketing is a simple concept that follows the
path shown below: Who → What → How
Most people miss the boat in marketing. They
spend all their energy on the “How” part and skip
the two steps that come first. “How” is all
about you, your product, or service, or offering.
It is a shock to find out that people don’t
really care about you -- that much. Face it:
everyone is somewhat egotistical. Your
prospective customers care about themselves: they
are the “Who,” and their issue is the “What.”
Your marketing expert is your potential client,
your “Who.” The best marketing plans are aimed
at one person or one group of people who needs
your help or your product. The first step is
figuring this out.
The next part is to know the “What: what their
problems are. What do they need help with? What
keeps them awake at night? What is emotionally
compelling for them? There is always a reason
that people will be willing to open their wallets
and spend their hard earned money, and it is
generally for something they really want. The
reason needs to be emotionally compelling.
If you are unclear about the “What,” your
marketing will be ineffective. People don’t want
to hear right off about how great your product
is. They want to hear empathy for what is going
on with them. They are in pain, broke,
frustrated, unhappy or stressed about something
in their life that is not working. It could be
that their computer keeps crashing, or their
clothes feel ugly, or their office is a mess, or
their back hurts. Whatever it is, they want it
to be different or better. Your “How” will
offer a wonderful solution, but to get their
attention, you first need to acknowledge who they
are and what they need.
Once you have articulated the “What,” put those
words on your homepage or on your brochures.
This will help you pique the interest of your
client base because they will say, “Yes, that is
just the way I feel.” They will feel that you
understand their situations and their needs.
Then, and only then, will they will be open to
your solution. Only at this point will they want
to know the “How.”
Follow this simple marketing
flow and your business will grow overnight.
Marketing Made Easy - To learn more about this author, visit Kaya Singer's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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