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Marketing Made Easy

Written by: Kaya Singer

Article Overview: Many small business can feel overwhelmed with the whole idea of marketing. Here are some easy and effective tips that can help y our business grow.

Marketing Made Easy

You know your niche. After years of training,
learning and skill building, you have developed
an amazing product or service. You could talk
for hours about how it works, what it does, and
what is unique about you and it, but people still
don’t seem to line up to buy it. You are excited
about it and want to tell everyone. You wonder
what you are doing wrong. Sound familiar?

Marketing is a simple concept that follows the
path shown below: Who → What → How

Most people miss the boat in marketing. They
spend all their energy on the “How” part and skip
the two steps that come first. “How” is all
about you, your product, or service, or offering.
It is a shock to find out that people don’t
really care about you -- that much. Face it:
everyone is somewhat egotistical. Your
prospective customers care about themselves: they
are the “Who,” and their issue is the “What.”

Your marketing expert is your potential client,
your “Who.” The best marketing plans are aimed
at one person or one group of people who needs
your help or your product. The first step is
figuring this out.

The next part is to know the “What: what their
problems are. What do they need help with? What
keeps them awake at night? What is emotionally
compelling for them? There is always a reason
that people will be willing to open their wallets
and spend their hard earned money, and it is
generally for something they really want. The
reason needs to be emotionally compelling.

If you are unclear about the “What,” your
marketing will be ineffective. People don’t want
to hear right off about how great your product
is. They want to hear empathy for what is going
on with them. They are in pain, broke,
frustrated, unhappy or stressed about something
in their life that is not working. It could be
that their computer keeps crashing, or their
clothes feel ugly, or their office is a mess, or
their back hurts. Whatever it is, they want it
to be different or better. Your “How” will
offer a wonderful solution, but to get their
attention, you first need to acknowledge who they
are and what they need.

Once you have articulated the “What,” put those
words on your homepage or on your brochures.
This will help you pique the interest of your
client base because they will say, “Yes, that is
just the way I feel.” They will feel that you
understand their situations and their needs.
Then, and only then, will they will be open to
your solution. Only at this point will they want
to know the “How.”

Follow this simple marketing
flow and your business will grow overnight.

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Article Tags: marketing get more clients, niche marketing, small business help



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Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Re: Hello. - @ Kevin & mrbrand2222,Well I'm a college drop out(marketing).. May go back soon for IM related or Computer type degree. I was a former real estate agent/investor in Florida. Made a Lot of money but went through a separation which, amongtt other things caused me to lose it all, leaving me with Two mortgages, Two Cars and ultimately left me with No money and Two Jobs!. I found out about Affiliate Marketing and Love the concept of it and making money online... I will soon start my A few ebooks that in regards to IM which I plan on gathering affiliates for to help me sell in a few different Niches.. But in the mean time I want lean how to start a solid foundation, hence I'm here! That's my game/business plan for now... There are so many accomplished people, so I know I can pick up a few things here. @ideasuniversity Thanks! I'm sure I'll learn a lot here.
Re: HI EVERYONE - HI All, I'm back too.. Was on a hiatus creating an online product. Made myself accountable for that by getting customers to pay for it first while I created it with them.


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