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Networking is Not Selling

Written by: Kaya Singer

Article Overview: If you want to use networking the way it's meant to be here are a few tips that can help even the best net worker be better.

Networking is Not Selling

You've probably all had the "used car salesman" experience at networking groups. You meet a new person, and doing the normal protocol, you politely ask them what they do. They immediately launch into a passionate pitch about how wonderful their product is and assure you that you'll be dead next week if you don't buy it. You politely don't ask them any more questions, hoping the conversation will end so you can move on. Or you wait for a break in their diatribe so you can blurt out that you need to find the rest room. As an after thought they might ask you what you do.

Ok- this probably sounds a bit judgmental. It's not meant to be. I actually have compassion for people who don't understand the difference between networking and selling. Many people are great at their service or have wonderful products but struggle to understand how to run a business. It's like learning anything. You make some mistakes at first and then try again. One of the biggest mistakes is trying to sell to people before you built a relationship and before they have shown an interest.

If you feel passionate about your offerings you want to tell everyone, but if you tell everyone too much it can feel like a sales pitch rather than relationship building. In marketing there is an order to the process and when you follow the order people don't feel pushed.

Networking happens toward the beginning and it's only about meeting people and making contact. When you do get to the sales part-which is way at the end, it's easy, because by then your potential client has made the decision and wants your information.

If you want to use networking the way it's meant to be here are a few tips that can help even the best networker be better.

1. Don't blab on about yourself. Get to know the other person. Find out what they need. If you both do that, you will have to talk about yourself some but you will be very brief and turn the conversation back toward them. It will be more like a ping-pong game without it getting stuck with one person holding on to the ball too long.

2. Move around the room. Chat with one person enough to feel like you've made a connection and then move on. A networking group is about building a network of relationships slowly over time. Think of yourself as a spider building a web and each person you meet helps the web to grow more beautiful.

3. Avoid talking too much about your products or services. If someone pointedly asks you, then request their business card and contact them later to ask if they want more information. A networking group is not the place to get deeply into it. Even if someone says they're interested they won't really be able to focus.

Networking is about building connections, making contacts and finding possible strategic partners. Once you have done that well, the selling process is half done without you focusing on it all.

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Article Tags: marketing, network groups, networking, selling



Related Forum Posts
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Re: Make Friends...Literally BUILD them! - [quote="burnsrunner":1zobscwk]I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?[/quote:1zobscwk] I am on Twitter and Linkedin, have not joined Facebook yet as my time is fairly limited and one needs a lot of time to devote to all these various networking platforms. Unless you do this full time (the networking I mean). MichelleJ
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?


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