Fusion Marketing: Two Businesses Are Better Than One
Fusion Marketing: Two Businesses Are Better Than One
The Happy Meal at McDonald's is an example of Fusion Marketing at its finest. In each kids' meal is an advertisement of either an upcoming movie or new line of toys. McDonald's has formed partnerships with other companies to combine their marketing efforts. McDonald's wins because it gives children one more reason to want their Happy Meals, and the marketing partner wins because they have increased the interest in their product with very little effort.
Take a look at your target customers and think of businesses you could partner with for an effective, low-cost marketing campaign.
Fusion Marketing Two Businesses Are Better Than One - To learn more about this author, visit Tom Long's Website.
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Fusion Marketing is an interesting and low-cost guerilla marketing concept that I am seeing used more often. This approach involves forming marketing partnerships with other non-competing companies. For instance, if you are a children's imagephotographer, you may want to form partnerships with other children-oriented businesses, such as a clothing store or toy store, so you can market your businesses together. By doing so, you not only share your marketing costs, but you reach more potential customers in the process.
The Happy Meal at McDonald's is an example of Fusion Marketing at its finest. In each kids' meal is an advertisement of either an upcoming movie or new line of toys. McDonald's has formed partnerships with other companies to combine their marketing efforts. McDonald's wins because it gives children one more reason to want their Happy Meals, and the marketing partner wins because they have increased the interest in their product with very little effort.
Take a look at your target customers and think of businesses you could partner with for an effective, low-cost marketing campaign.
Fusion Marketing Two Businesses Are Better Than One - To learn more about this author, visit Tom Long's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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