Going Up? Make Sure Your Elevator Pitch Isn't Going Down
Going Up? Make Sure Your Elevator Pitch Isn't Going Down
* Make an impression in 30 seconds. An "elevator pitch" is a concise, concrete, exciting snapshot of your business that leaves a potential client with a good understanding of the services or product you provide and a desire to learn more.
* Define your product or service in a unique way. In one or two sentences, describe what you sell or provide. Convey one to three aspects or specialties of your business that you are passionate about; point out how you rise above you competitors; and define how you add value to your customers' businesses.
* Define your customer. Is your typical client in the finance industry? Does your product help senior citizens? Do you provide accounting services to mid-size businesses? In one sentence, summarize your typical customer, or the type of customer you hope to serve.
* Write it until you get it right. Write your "elevator pitch" down. Work on it until it feels right and gets your point across quickly. If your business occupies more than one niche, try to combine them or craft a few pitches that you can use with different prospects. If you are having trouble, ask your current associates and clients what they value most about your services – chances are, someone else will, too!
* Practice, practice, practice. Practice it out loud – in front of a mirror. The more you practice your pitch, the easier it will be to deliver, whether you're talking to a friend at a party, a prospect on an elevator or potential clients at a networking group.
* Keep it fresh. Although you want your delivery to roll off your tongue, remember that over time you will need to adjust your pitch as your business goals and services change. If you are trying to attract a different type of clientele, you need to be able to tell them how your services or product can add value to their business.
Going Up Make Sure Your Elevator Pitch Isnt Going Down - To learn more about this author, visit Tom Long's Website.
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If you met your dream client on an elevator, would you be able to provide a 30-second business pitch that would leave him wanting to know more? Here are some tips to help you make a memorable and lasting first impression.
* Make an impression in 30 seconds. An "elevator pitch" is a concise, concrete, exciting snapshot of your business that leaves a potential client with a good understanding of the services or product you provide and a desire to learn more.
* Define your product or service in a unique way. In one or two sentences, describe what you sell or provide. Convey one to three aspects or specialties of your business that you are passionate about; point out how you rise above you competitors; and define how you add value to your customers' businesses.
* Define your customer. Is your typical client in the finance industry? Does your product help senior citizens? Do you provide accounting services to mid-size businesses? In one sentence, summarize your typical customer, or the type of customer you hope to serve.
* Write it until you get it right. Write your "elevator pitch" down. Work on it until it feels right and gets your point across quickly. If your business occupies more than one niche, try to combine them or craft a few pitches that you can use with different prospects. If you are having trouble, ask your current associates and clients what they value most about your services – chances are, someone else will, too!
* Practice, practice, practice. Practice it out loud – in front of a mirror. The more you practice your pitch, the easier it will be to deliver, whether you're talking to a friend at a party, a prospect on an elevator or potential clients at a networking group.
* Keep it fresh. Although you want your delivery to roll off your tongue, remember that over time you will need to adjust your pitch as your business goals and services change. If you are trying to attract a different type of clientele, you need to be able to tell them how your services or product can add value to their business.
Going Up Make Sure Your Elevator Pitch Isnt Going Down - To learn more about this author, visit Tom Long's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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