There's No Time To Procrastinate
There's No Time To Procrastinate
* They spend so much time and energy planning what they are going to do that they forget to figure out how they are going to do it.
* Marketing is a task they don’t know much about, so they are intimidated by it and avoid it altogether.
* They are afraid to fail . What if they spend money and they don’t see an immediate return? What if …what if…what if…?
* They are afraid to succeed. What if their marketing weapons work and bring in more business than they can handle? Are they prepared for that?
* They are perfectionists. They won’t do something unless they know it’s perfect; therefore, most projects take a long time or are not even started.
Whatever the reason for procrastinating marketing efforts, I have a few ways to help motivate you and get you on the right track.
* Set realistic expectations. First and foremost, determine whether you can afford what you are planning and whether you can realistically find the time or resources to “fire” your weapons.
* Set priorities. Your marketing plan may include several marketing weapons. Establish a timeline for launching each weapon and manage their use efficiently and effectively.
* Have external accountability. Once you set your priorities, ask someone, whether it is a coach or a friend, to hold you accountable for completing your tasks. Get feedback from them too on the quality and effectiveness of your marketing efforts.
* Distinguish between what’s urgent and what’s important. Implementing your marketing plan is important and urgent. Therefore, it deserves your undivided attention and even warrants turning off your email and letting your calls go to voicemail while you work on it.
* Reward yourself. Each time you complete a task in your marketing plan, reward yourself with something you like or like to do.
Theres No Time To Procrastinate - To learn more about this author, visit Tom Long's Website.
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There are very few people in this world who don’t procrastinate. They procrastinate about different things and for different reasons. Now, I know what you’re saying, “Can’t we cover this next month?” My point exactly! When it comes to business, it is my experience that the one area many businesses procrastinate in is marketing, and this is one area where waiting until next month could mean the end of your business. There are a number of reasons why businesses delay their marketing efforts:
* They spend so much time and energy planning what they are going to do that they forget to figure out how they are going to do it.
* Marketing is a task they don’t know much about, so they are intimidated by it and avoid it altogether.
* They are afraid to fail . What if they spend money and they don’t see an immediate return? What if …what if…what if…?
* They are afraid to succeed. What if their marketing weapons work and bring in more business than they can handle? Are they prepared for that?
* They are perfectionists. They won’t do something unless they know it’s perfect; therefore, most projects take a long time or are not even started.
Whatever the reason for procrastinating marketing efforts, I have a few ways to help motivate you and get you on the right track.
* Set realistic expectations. First and foremost, determine whether you can afford what you are planning and whether you can realistically find the time or resources to “fire” your weapons.
* Set priorities. Your marketing plan may include several marketing weapons. Establish a timeline for launching each weapon and manage their use efficiently and effectively.
* Have external accountability. Once you set your priorities, ask someone, whether it is a coach or a friend, to hold you accountable for completing your tasks. Get feedback from them too on the quality and effectiveness of your marketing efforts.
* Distinguish between what’s urgent and what’s important. Implementing your marketing plan is important and urgent. Therefore, it deserves your undivided attention and even warrants turning off your email and letting your calls go to voicemail while you work on it.
* Reward yourself. Each time you complete a task in your marketing plan, reward yourself with something you like or like to do.
Theres No Time To Procrastinate - To learn more about this author, visit Tom Long's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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