Successful People Know When and How to Break the Rules

Guest post by: Bud Bilanich
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Do What Scares You the Most - By Bud Bilanich

I was asked to review a new book, The Big Picture: Essential Lessons for the Movies. Authors Kevin Coupe and Michael Sansolo do a great job of discussing the business and career success ideas in almost 200 movies. This is a very thoughtful book. Kevin and Michael make some great points about success that pop up in some unlikely movies. For example, they use the movie Babe to make the point that it's important to be different -- and break some rules -- if you want to get recognized and succeed. That's great personal branding advice. Creating and nourishing your unique personal brand is the first step in creating positive personal impact. Here's some of what Kevin and Michael have to say about Babe... "Babe is a simple story, but it contains an important lesson. Think of how many businesses have stuck to the way things always are and completely missed the opportunity to become something entirely new, bigger and better.

"MTV didn't invent video or records, but pulled them together in an entirely new cable channel. CBS, in contrast, owned a television network and a record company, but missed the chance."

I experienced a rule breaking moment the other day. I was in a local bookstore looking for a book on fitness. As you can imagine, there was no shortage. As I opened various books to check them out, I found Tamba Mbawa's business card in every one of them. I purchased a book and took it home. When I got there, I went to Tamba's website. Tamba is a personal trainer and fitness coach.

I thought this was a great example of breaking the rules and personal brand building. Tamba spent the time to go to a local Barnes and Noble and place his card in every one of the fitness books they have on the shelf. He was getting his name in front of a very targeted audience; people who purchase books on fitness. Pretty cool idea in my book. And one that is a perfect manifestation of what Kevin and Michael have to say about breaking the rules to get recognized for your uniqueness.

The common sense point here is simple. Successful people create and nurture their unique personal brands. Good personal brands highlight focus on the uniqueness of the person who created them. One way of doing this is to break a few rules. By breaking the rules, I don't mean doing something illegal or unethical. I mean thinking outside of the box and not being constrained by conventional wisdom. As Kevin Coupe and Michael Sansolo point out in their great book The Big Picture, in the movie Babe, Babe the pig succeeds because he doesn't act like a pig. He is friendly and mannerly -- characteristics not usually associated with pigs. Tamba Mbawa broke the rules in building his personal training brand. He placed his business card inside all of the fitness books in a local Barnes and Noble. What rules are holding you back from building a great personal brand? How can you break them to demonstrate your uniqueness?

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Referred by: http://www.jimbouchard.org

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Do What Scares You the Most - By Bud Bilanich

About the Author: Bud Bilanich

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Bud Bilanich, The Common Sense Guy, is an executive coach, motivational speaker, author and blogger. He is the Official Executive Coaching Guide at SelfGrowth.com. He helps his coaching clients succeed by applying their common sense. Dr. Bilanich is Harvard educated but has a no nonsense approach to his work to goes back to his roots in the steel country of Western Pennsylvania. His approach to career and life success is a result of over 35 years of business experience, 10 years of research and study of successful people and the application of common sense. He is the author of seven books, including Straight Talk for Success: Common Sense Ideas That Won’t Let You Down, where he presents his blueprint for career and life success: • Develop your self confidence. • Create positive personal impact. • Become an outstanding performer. • Become a dynamic communicator. • Become interpersonally competent. His clients include Pfizer, Glaxo SmithKline, Johnson and Johnson, Abbot Laboratories, PepsiCo, AT&T, Chase Manhattan Bank, Citigroup, General Motors, UBS, AXA Advisors, Cabot Corporation, The Aetna, PECO Energy, Olin Corporation, Minerals Technologies, The Boys and Girls Clubs of America and a number of small and family owned businesses. Bud is a cancer survivor and lives in Denver Colorado with his wife Cathy. He is a retired rugby player and an avid cyclist. He likes movies, live theatre and crime fiction.
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