Your Online Presence and Success

Guest post by: Bud Bilanich
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Do What Scares You the Most - By Bud Bilanich

You create positive personal impact in three ways: 1) creating and building a unique and powerful personal brand; 2) being impeccable in your presentation of self -- in person and on line; and 3) knowing and following the basic rules of etiquette. I was reading an article in October 2009 issue of Laptop Magazine called "Manage Your Online Rep." It ended with this piece of advice...

"Staying offline is impossible. So keep things classy, or you may be passed over for a job that you're otherwise perfect for. Actively manage your on line reputation. Don't just let it happen."

Now, that's some common sense advice!

I used to think that it was important enough to look good -- dress nicely and be well groomed. In today's world however, that's only part of the presentation of self equation. You have to pay attention to how you come across on line.

The article told an interesting story...

A PR executive was evaluating the resumes of two strong candidates. Social media experience was a must for the job. One candidate was a blogger, the other a big Twitter user. However, when the executive read the first candidate's blog, she found that it was filled with grammatical errors and awkward sentence structure. She eliminated the candidate as a result. Even though the blog wasn't a professional blog, she felt that the candidate's writing ability wasn't strong enough for her agency. The other candidate tweeted about being bored at work. She didn't get the job either. The executive said, "Both candidates engaged in social media, a requirement for the job, but neither of them did it in a manner that positioned them well professionally.

"Whoa," you might say, "that blog and those tweets were personal, they shouldn't count against the applicants. Maybe so, maybe not. The important thing is that they did. And they will continue to do so in the future.

Susan Heathfield, an HR expert puts it pretty bluntly...

"Every employer who is worth their salt Googles potential employees, and employers who say they don't are not telling the truth."

While I'm not going to call anyone a liar, I know a lot of HR people in a lot of companies all around the country -- and they all Google anybody they think they might want to invite in for an interview , let alone offer a job. It's become the second step in the hiring process -- right after reviewing a resume.

The common sense point here is simple. Successful people are competent. Creating positive personal impact is one of the competencies that successful people possess. You create positive personal impact by building and nurturing your unique personal brand, being impeccable in your presentation of self -- in person and on line, and knowing and following the basic rules of etiquette. Your on line reputation is very important these days. Employers will Google you before inviting you in for an interview. Make sure that on line persona presents you in the best possible light. Create a Google profile -- it will be the first thing to appear when someone enters your name into Google. In this way, you can better control what others see about you on line.

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Do What Scares You the Most - By Bud Bilanich

About the Author: Bud Bilanich

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Bud Bilanich, The Common Sense Guy, is an executive coach, motivational speaker, author and blogger. He is the Official Executive Coaching Guide at SelfGrowth.com. He helps his coaching clients succeed by applying their common sense. Dr. Bilanich is Harvard educated but has a no nonsense approach to his work to goes back to his roots in the steel country of Western Pennsylvania. His approach to career and life success is a result of over 35 years of business experience, 10 years of research and study of successful people and the application of common sense. He is the author of seven books, including Straight Talk for Success: Common Sense Ideas That Won’t Let You Down, where he presents his blueprint for career and life success: • Develop your self confidence. • Create positive personal impact. • Become an outstanding performer. • Become a dynamic communicator. • Become interpersonally competent. His clients include Pfizer, Glaxo SmithKline, Johnson and Johnson, Abbot Laboratories, PepsiCo, AT&T, Chase Manhattan Bank, Citigroup, General Motors, UBS, AXA Advisors, Cabot Corporation, The Aetna, PECO Energy, Olin Corporation, Minerals Technologies, The Boys and Girls Clubs of America and a number of small and family owned businesses. Bud is a cancer survivor and lives in Denver Colorado with his wife Cathy. He is a retired rugby player and an avid cyclist. He likes movies, live theatre and crime fiction.
Click here to visit Bud's website.

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