Vicki Kunkel Articles
What Workers are REALLY Thinking About in Meetings - Click To Read Article
The next time you worry that your meeting presentation might not be detailed enough, or you want to make sure you include all of the relevant data, or you want to re-do that PowerPoint slide one last time, you might want to reconsider.
People apparently are not hanging on your every word.
A study completed by Mindjet Business Meetings shows that people are so bored with traditional presentations and the same old meeting format that they are thinking about, well, almost anything but the topic at hand.
A synopsis of the study can be foundin this article.
Want Your Ads to Be Instantly Appealing to Consumers? Then Place Them in a “Happy” Medium. - Click To Read Article
If you want to increase the chances that your ads will catch people when they're in the most receptive mood, you'll want to place ads in one particular type of medium. Find out what it is and what you can do in this article.
Using Primal Triggers to Increase Sales, Part 1. - Click To Read Article
Very few behaviors are consciously motivated. New research in anthropology and biology shows how our primordial conditioning drives our decisions and our buying behavior.
The New Employee for the New Economy: How Job Interviews are Changing - Click To Read Article
We're leaving the Information Age and entering the Conceptual Age. What does that mean for employers, employees, and the new types of skills that must be brought to the job?
The First Seven Seconds and Beyond: How to Get Five Qualified Sales Leads at Every Networking Event - Click To Read Article
We’ve all gone to networking events where we’ve papered the room with our business cards, and collected countless cards from others. Then, we get back to the office the next day and start to follow up. But the people we call often don't even remember us -- much less buy from us. There is a way to virtually guarantee that people will not only remember you, but will trust you, bond with you, and buy from you.
How to Expand Your Referral Base - Click To Read Article
Everyone talks about the importance of networking. But, do it the wrong way or talk about the wrong things, and you'll do more harm than good for your company and your promotions. Here are some tips to get the most out of any networking event, and walk away with more than just a stack of business cards.
How to Become a Rock Star Entrepreneur - Click To Read Article
Want to be a rock star entrepreneur? Want to land those high-profile media outlets? Before you run out and hire a PR firm, get your personal (NOT your BUSINESS) brand in shape. If you do, you will have the media coming to YOU. Read this article and learn how one small one-person firm became an international sensation by cleverly structuring, then perpetuating an engaging personal brand.
Branding Plays a Key Role in Attracting Top Talent - Click To Read Article
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality.
And it's the key to attracting and keeping top talent.
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