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The Role of Customer Service in Business Success

Written by: Dr .Joe Capista

Article Overview: Business success is dependent of many factors; namely a realistic business idea, an outstanding business plan, a superior marketing strategy and great customer service. Although you may tend to put customer service in the same category as marketing, it has its own purpose in making a business successful. Find out the difference and how that difference can impact your business.

The Role of Customer Service in Business Success

Business success is dependent of many factors; namely a realistic business idea, an outstanding business plan, a superior marketing strategy and great customer service. Although you may tend to put customer service in the same category as marketing, it has its own purpose in making a business successful.

Customer service refers to all aspects of interaction with a customer and speaks of the organization’s image in the mind of a customer. On the other hand, a customer is an organization’s most valuable advertising tool. He or she will offer your business an advertising tool that is beyond words -- word of mouth advertising. This will only happen if your customer is happy and satisfied. In addition to advertising your business, the chances of getting repeat business from a happy and satisfied customer increases.

You need to find flaws in the system that deals with your customers and then work towards getting rid of those flaws. You can also get valuable customer feedback and this will give you insights into the way a customer perceives your business and what impression the customer has about the service. The feedback will provide you with unique insights that will prove helpful towards changing your customer service and working towards customer satisfaction.

Without great customer service, a business will not be able to survive or sustain. Keeping customers happy should be the foremost principle of your business after a solid product and marketing plan. You should work towards building a relationship with your customers because this relationship is the basis of future growth of your business.

The role of customer service in a business is essential for its growth and survival. The success of your business is dependent on the way you treat and interact with your customers.

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Article Tags: business idea, business plan, business success, customer feedback, customer satisfaction, foremost principle, great customer service, insights, interaction, marketing plan, marketing strategy, realistic business, relationship, repeat business, superior marketing, survival, word of mouth, word of mouth advertising
Referred by: http://www.themarketingmindset.com



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Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Marketers, Learn What You Can, Cannot Control Online - I am a Customer Service Representative in my company so naturally every once and a while I get angry customers fed up with my companies policies. Oh! I remember one day on my way home from school I was walking by a gas station and there was a man with a huge cardboard sign outside a small car mechanic business telling people not to go there because they are crooks. I am pretty sure they lost tons of business. I know my mama kept away from there after I told her about it. I found it pretty funny. I wonder if the guy got arrested or fined though....
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Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


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