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Delusion of Trust is Compromising Growth

Guest post by: Howard Shore

Article Overview: Do you have absolute trust among your ownership and leadership teams? Do not answer yes too quickly. Every organization tells me they have trust, yet most do not. There has been no research around how much money lack of trust costs organizations every year, but I am confident that you can increase your revenue and profits substantially by facing this issue. If you have cracks in trust you are missing the foundation to teamwork and will find it impossible to achieve peak performance in your organization.

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Delusion of Trust is Compromising Growth

Do you have absolute trust among your ownership and leadership teams? Do not answer yes too quickly. Every organization tells me they have trust, yet most do not. There has been no research around how much money lack of trust costs organizations every year, but I am confident that you can increase your revenue and profits substantially by facing this issue. If you have cracks in trust you are missing the foundation to teamwork and will find it impossible to achieve peak performance in your organization. Ironically, many owners will tell me they have trust among themselves that breaks down below that level, but they are just fooling themselves, which is why they have such a problem with the rest of their organization. This exact situation exists now with one of my client companies. Each of the owners has confided in me the concerns they have about the others. However, they have told me that I cannot bring the issues out in the open.

"George" (who is CEO) thinks his partner is not competent enough to do his job or committed enough to the organization. He has been disappointed that "John" (VP of Sales) has not taken more initiative and in 7 years of business has not brought in a single new client. John, on the other hand, thinks George needs to be right about everything all the time and that discussing anything with him is futile. George becomes verbally abusive and impossible to work with if you disagree with him, so John has decided to just go along with the status quo since the company is doing well anyways. At this point they go week to week doing whatever the other wants, neither holding the other accountable. Luckily, they have a good (not great) business model, and the company has done well. In my experience, should the company face challenges the partnership will fail fast.

In his book Five Dysfunctions of a Team, Pat Lencioni points out that "trust" is the foundation to a strong team. He lists the five dysfunctions in a pyramid in the following order: 1) trust, 2) fear of conflict, 3) lack of commitment 4) avoidance of accountability, and 5) inattention to results. One way to find out if your group has a problem with trust and teamwork is to watch your meetings and ask yourself these questions:

• Does everyone on the team look forward to these meetings?

• Is everyone actively engaged in the meetings?

• Is there a healthy debate on the issues brought up, or are people just being told what to do?

• Are people really committed to decisions, or do you find yourself asking people over and over again to follow through on the decisions made?

• Are team members holding each other accountable?

• Is there a clear plan of action and scorecard created to hold each other accountable?

• How much attention is paid to individual needs (ego, recognition, etc) as opposed to the goals of the team?

Going back to my example above, I spent 6 hours with George and John talking about major issues I'd found within their business. John barely spoke. George disagreed with all of my findings, deciding in advance that none of the suggested remedies would work in his business or his industry, etc. These are common answers from people who do not trust and need to be right. However, when a recommendation was consistent with his opinion or something he had already concluded, he agreed. While all this was going on (for 6 hours) his partner almost never spoke. This is when you know for sure there is a major trust issue among your partners.

Whenever George wanted to disagree with me, he would hammer me. If arguing from a weak position, he would turn to John and say, "Don't you agree with me?" With weak conviction and eyes averted, John would say yes. They are not willing to be vulnerable in front of each other. The clincher, at the end of the meeting, the CEO called me aside to ask for some additional information, which I agreed to deliver the following week. Before exiting, I went to John's office to see if he could be available for next week's meeting, and he asked, "What could he possibly want to do with that information?" When I pointed out that this was the list of accountabilities that George is going to agree to commit to assign to John, he murmured under his breath "that will never happen. He is a control freak and will never give anything up."

According to Pat Lencioni, you know you have a good team when:

1. Everyone says they "unequivocally trust one another."

2. They engage in unfiltered, healthy conflict around ideas

3. They commit to decisions and plans of actions.

4. They hold one another accountable for those actions and plans.

5. They focus on achievement of collective results.

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Home > Business-Coach > Howard Shore > Delusion of Trust is Compromising Growth
Article Tags: delusion, how much money, lack of trust, leadership teams, peak performance, profits, teamwork

About the Author: Howard Shore
RSS for Howard's articles - Visit Howard's website

As a principal partner of Activate Group, Inc., Howard Shore has developed a track record for helping organizations to accelerate revenue and profit growth rates at levels exceeding 20% annually. As a personal coach, Mr. Shore has helped executives and sales people to increase their personal success. He has a 20+ year track record in multinational, public and private companies, across many industries, and business that range from start-up to $20 billion in revenue. He has held executive-level positions including CEO and CFO and notable accomplishments include: - Bought, built and sold private company at 500% profit. - Grew Ryder Public Transportation Division from $400M to $600M; sold for $1 Billion. - Managed strategic and business planning processes leading to over $350M in profit opportunities. Mr. Shore is a Certified Coach, Gazelles International Coach, Certified Behavioral Analyst, Certified Values Analyst, Certified Attributes Index Analyst, Certified TriMetrix™ specialist, and Certified Public Accountant. Contact Howard Shore at (305) 722-7216 or shoreh@activategroupinc.com.

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Re: Essential Leadership skills Re: Essential Leadership skills - Vigilance Trust An ability to DELEGATE
Re: Bad credit guaranteed home loan? Re: Bad credit guaranteed home loan? - Lending money to people with bad credit was one of the biggest things that put our economy under and many lenders out of business. I'd say if you have this opportunity take it now before it goes away. Trust me, if there are any of these programs left (and don't expect a low interest rate if your credit is bad) they won't be around for ever. At ANY interest rate.
Re: How do you earn trust with an online business? Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Do Your Prospects / Customers Trust You? Re: Do Your Prospects / Customers Trust You? - This is so true. In the software business, if you don't earn their trust in the first few days they start implementing it, they tend to just give up on using it at all.....even if they may have lost a lot of money. With software, silly glitches can have a huge bearing on your newer clients. Especially if they are brand new to software in general. The more established users understand that when you are constantly building and developing the software, there are going to be glitches along the way. Trust is a must!
Women's buying patterns Women's buying patterns - I'd like to know more about women's buying psychology - what makes them tick? - are they looking for an "experience"? If so, are there important parts of the experience that must exist? - how do you break past Trust barrier? - If you are selling a service what kind of support are women looking for? - do women buy a sampling first to "check out the waters" before they commit to a larger purchase? or do they jump in with both feet?


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