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Do Book Trailers Sell Books?
Written by: Cheryl Kaye TardifArticle Overview: There’s been a lot of discussion about book trailers on the ‘Net, and the question is: Do book trailers sell books? And what makes a good book trailer?
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Free Download - Why doesn't every bookstore carry my books? By Cheryl Kaye Tardif |
Do Book Trailers Sell Books?
There’s been a lot of discussion about book trailers on the ‘Net, and the question is: Do book trailers sell books? As an author who has no access to knowing where book buyers come from or whether they bought because of a trailer, I am very interested in the answer to this question.
Personally, some trailers have led to me buying a book. I bought Mothering Mother by Carol D. O’Dell based on her book trailer and info. The info drew me in, the trailer sold me. I’ve seen awesome trailers and some that are just not that well done.
Derek Armstrong and Kam Wai Yu, of Persona Corp fame and now Kunati Books, were the original creators of the book trailer. That was years ago. Technology has changed and trailers have become more complex, more attractive to readers and far more acceptable.
Book trailers vary in style. Some are text only with dramatic music. Those can definitely be appealing, since nothing else distracts the viewer. Other trailers are live video—and showcase actors. Unfortunately, many look like amateur videos and the acting can be…well, let’s say, uninspired.
Recently I watched Dean Koontz’s Odd Passenger “webisodes” (or Internet movie chapters) on YouTube. It is basically four short book trailers that, combined, tell a creepy story. The acting won’t win any Academy Awards; however, it’s solid enough and the camera shots are professional enough that I was hooked. Reel me in, Odd! I’ve ordered the latest Odd book because of these webisodes.
So now, I’ll be brave and share with you the book trailer that Kunati Books made for my latest novel…Whale Song. I hope you enjoy, and please leave a comment and tell me what you think. Does this video intrigue you, tease you, leave you wanting more? Does it make you want to order Whale Song? Have you ever bought a book because of the book trailer? Enquiring minds (mine!) wanna know.
http://www.youtube.com/watch?v=jmbBinL-frs
©2008 Cheryl Kaye Tardif
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Article Tags: academy awards, actors, amateur videos, buying a book, camera shots, cheryl kaye tardif, creators, dean, dean koontz, dell, derek armstrong, dramatic music, fame, intrigue, kam wai yu, odd book, showcase, webisodes, whale song, youtube
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About the Author: Cheryl Kaye Tardif RSS for Cheryl Kaye's articles - Visit Cheryl Kaye's website  Click here to visit Cheryl Kaye's website   Publishing Options Do You Have a Book Just Waiting to Be Published The Four Firsts and Chapter Hooks in Mystery Writing Dare to Dream and Dream BIG Book Signings Are Your Best Friends Universal Alignment |
Related Forum Posts
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
My reading log
- Hi OmnivoreInk,
Before starting my business, I read the following books as research:
-"The Art of the Start" by Guy Kawasaki
-"The AdSense Code" by Joel Comm
-"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson
And since then I've continued my "research" by reading (in this order):
-"Technical Tennis" by Rod Cross
-"For One More Day" by Mitch Albom
-"The Twits" by Roald Dahl
-"Little Black Book of Connections" by Jeffrey Gitomer
-"The Secret" by Rhonda Byrne
-"The Profitable Retailer" by Doug Fleener
-"Blink" by Malcolm Gladwell
-"Little Gold Book of YES! Attitude" by Jeffrey Gitomer
-"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis
-"Little Green Book of Getting Your Way" by Jeffrey Gitomer
-"Harry Potter and the Deathly Hallows" by J.K. Rowling
And I'm currently reading and am in the process of finishing the following:
-"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson
-"The Tipping Point" by Malcolm Gladwell
-"The Book of Tells" by Peter Collett
-"Little Red Book of Sales Answers" by Jeffrey Gitomer
-"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch
-"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron
-"The Inner Game of Tennis" by Timothy Gallwey
Your advantage over others
- Sell using your USP - unique selling proposition.
Why should people buy from you, instead of your competitors?
Think about it, why are you so great?
It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Re: 20 Reasons why you must be a reader
- 18. Books shaped the world we live, the Bible gave the Christians direction. Lenin change the way Russians should be govern when he read the book of Karl Marx on communism
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