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Do Book Trailers Sell Books?

Do Book Trailers Sell Books?

There’s been a lot of discussion about book trailers on the ‘Net, and the question is: Do book trailers sell books? As an author who has no access to knowing where book buyers come from or whether they bought because of a trailer, I am very interested in the answer to this question.

Personally, some trailers have led to me buying a book. I bought Mothering Mother by Carol D. O’Dell based on her book trailer and info. The info drew me in, the trailer sold me. I’ve seen awesome trailers and some that are just not that well done.

Derek Armstrong and Kam Wai Yu, of Persona Corp fame and now Kunati Books, were the original creators of the book trailer. That was years ago. Technology has changed and trailers have become more complex, more attractive to readers and far more acceptable.

Book trailers vary in style. Some are text only with dramatic music. Those can definitely be appealing, since nothing else distracts the viewer. Other trailers are live video—and showcase actors. Unfortunately, many look like amateur videos and the acting can be…well, let’s say, uninspired.

Recently I watched Dean Koontz’s Odd Passenger “webisodes” (or Internet movie chapters) on YouTube. It is basically four short book trailers that, combined, tell a creepy story. The acting won’t win any Academy Awards; however, it’s solid enough and the camera shots are professional enough that I was hooked. Reel me in, Odd! I’ve ordered the latest Odd book because of these webisodes.

So now, I’ll be brave and share with you the book trailer that Kunati Books made for my latest novel…Whale Song. I hope you enjoy, and please leave a comment and tell me what you think. Does this video intrigue you, tease you, leave you wanting more? Does it make you want to order Whale Song? Have you ever bought a book because of the book trailer? Enquiring minds (mine!) wanna know.

http://www.youtube.com/watch?v=jmbBinL-frs

©2008 Cheryl Kaye Tardif





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Cheryl Kaye Tardif
(Visit Cheryl Kaye's Website) Cheryl Kaye Tardif is a Canadian suspense author who draws on personal experiences (either her own or others) to tackle sensitive questions and terrifying scenarios. She is also an energetic and motivational speaker at writers' conferences, presenting often on the topics of "shameless" promotion and book marketing, in particular online marketing. She has appeared on television and radio, and in newspapers and magazines in Canada and the US, and online. Visit Cheryl's website at: http://www.cherylktardif.com.

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