If You Are Considering Becoming a Life or Business Coach
If You Are Considering Becoming a Life or Business Coach
The sad fact is, most coaches have no idea what they stand for, what makes them distinctive and what is in it for the client to work with them, specifically. Most coaches I speak to are long on enthusiasm and belief in an abundant Universe, and short on good old fashioned business strategy, skill mastery and brand development. Yes, there are many excellent courses out there and even more books and seminars but I see a consistent failure of coaches to implement this information in a way that makes THEIR businesses distinctive.
In the past several years I have seen many folks get starry eyed at the idea of "helping people" while working from home and making wonderful money without having a boss to answer to. With a belief that "I have been coaching my whole life. I just know this is what I am meant to do!", a coach is born. But scratch the surface of these new coaches ever so slightly and you may see there is often no plan, no clear message, sporadic enthusiasm for building the actual business systems to support the coaching and, if the coach has a website, it is often all but indistinguishable from the hundreds of other coaches' sites out there.
It is not uncommon for me to hear, even from coaches years into the field, "My gosh, after just 20 minutes of talking to me, you are able to explain my business better than I can and you don't even know my niche!" I don't know about you, but I find that disturbing and I am convinced this is the key reason many coaches fail. Your clients simply can't figure out who you are and what true benefit hiring you will bring to their lives and they aren't going to spend too much energy trying to figure it out.
What disturbs me even more are coaches who get desperate and jaded and actually resent people who don't hire them after they deliver what they believe was a fantastic complimentary session. When you start to need the business so badly that every person becomes potential income won or lost and you find yourself on an emotional roller coaster as a result, it is time to back WAY up and reassess why you got in to this in the first place.
If you want to make it as a coach, (really make it), you have to commit to mastery of this field. It isn't enough to want to coach, you really do have to learn about business, and web design, and brand development, and continually cultivating your skills so that you will give your clients excellent value. This is a complex field and not everyone is up to the challenge of being an independent business owner.
Key distinction: There is a difference between coaching and having a coaching business.
If You Are Considering Becoming a Life or Business Coach - To learn more about this author, visit Laura Young's Website.
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For those of you kicking the tires on this field or already in it but out of the "honeymoon phase" you've likely found that enthusiastically telling people you intend to "take them to the next level", "turn their dreams into reality" and "help them to achieve their goals and live with more passion" leaves prospective clients confused about what you actually do and why they should pay good money to hire you. Thinking the answer lies in choosing a niche, you might state, "I work with women", "I work with small businesses", "I work with parents" but still your business fails to thrive. If this has been your plight, please read on...
The sad fact is, most coaches have no idea what they stand for, what makes them distinctive and what is in it for the client to work with them, specifically. Most coaches I speak to are long on enthusiasm and belief in an abundant Universe, and short on good old fashioned business strategy, skill mastery and brand development. Yes, there are many excellent courses out there and even more books and seminars but I see a consistent failure of coaches to implement this information in a way that makes THEIR businesses distinctive.
In the past several years I have seen many folks get starry eyed at the idea of "helping people" while working from home and making wonderful money without having a boss to answer to. With a belief that "I have been coaching my whole life. I just know this is what I am meant to do!", a coach is born. But scratch the surface of these new coaches ever so slightly and you may see there is often no plan, no clear message, sporadic enthusiasm for building the actual business systems to support the coaching and, if the coach has a website, it is often all but indistinguishable from the hundreds of other coaches' sites out there.
It is not uncommon for me to hear, even from coaches years into the field, "My gosh, after just 20 minutes of talking to me, you are able to explain my business better than I can and you don't even know my niche!" I don't know about you, but I find that disturbing and I am convinced this is the key reason many coaches fail. Your clients simply can't figure out who you are and what true benefit hiring you will bring to their lives and they aren't going to spend too much energy trying to figure it out.
What disturbs me even more are coaches who get desperate and jaded and actually resent people who don't hire them after they deliver what they believe was a fantastic complimentary session. When you start to need the business so badly that every person becomes potential income won or lost and you find yourself on an emotional roller coaster as a result, it is time to back WAY up and reassess why you got in to this in the first place.
If you want to make it as a coach, (really make it), you have to commit to mastery of this field. It isn't enough to want to coach, you really do have to learn about business, and web design, and brand development, and continually cultivating your skills so that you will give your clients excellent value. This is a complex field and not everyone is up to the challenge of being an independent business owner.
Key distinction: There is a difference between coaching and having a coaching business.
If You Are Considering Becoming a Life or Business Coach - To learn more about this author, visit Laura Young's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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