5 Techniques Entrepreneurs Should Know About Internet Marketing
5 Techniques Entrepreneurs Should Know About Internet Marketing
1. Your target market. To effectively engage technology, you have to know WHO you want to communicate with. Understanding your target market and narrowing your marketing to attract those specific people is essential to growing your business. You can't be all things to all people, but your services are certainly valuable to those that you can help. Make sure you are focused on meeting their needs to the best of your abilities.
2. SEO. If you don't know what SEO stands for, you should! Search Engine Optimization is a technique that helps Internet search engines find your website or blog. Even if you pay someone else to put your business online, you should still have some knowledge about how SEO and page ranking works. You are porobably the only person who has an intimate knowledge of your business, and knowing a little bit about SEO will help you provide the right information to your SEO expect. After all, if you are paying someone else to do if for you, and you should understand what you are paying for!
3. E-mail marketing. There are literally hundreds of sites that can help you market your business through e-mail. For a small monthly fee, you can build an e-mail list, manage it properly within the letter of the law, and keep in touch with your customers. Whether you need to send out monthly e-mails, or just want a way to send out special offers to current customers, e-mail marketing services are a cost-effective marketing tool, when used properly.
4. Article marketing. As an entrepreneur, you are the expert as far as your clients and customers are concerned. Let everyone else know about your expertise by writing articles about your passion. Do a simple Internet search for "article submission sites" and you will find numerous places to post your articles, creating opportunities for you to link to your Website (an important SEO factor), as well as promote your business.
5. Blogging. Adding your knowledge to the blogging community is a great way to create Internet traffic (SEO again) and promote your expertise. As people read your thoughts, comments, suggestions, and tips, they will learn more about you and your business. It's all about creating that "personal" relationship that keeps customers and clients coming back for your services and products.
Is that a full plate or what? Don't be intimidated. The great thing about todays entrepreneurial world is, you can find experts in each of these areas to help you learn about these topics, and even assist you with each marketing activity. Learn all you can, and then leverage the support of other experts to really make each of these techniques work to grow your business.
5 Techniques Entrepreneurs Should Know About Internet Marketing - To learn more about this author, visit Joy Duling's Website.
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When it comes to finding success as a small business entrepreneur, you will need to be on top of the ins and outs of doing business in 2008. Technology exists to help you do almost anything these days, from turning on your lights as you enter a room to doing the vacuuming for you (a great concept, by the way!). When it comes to marketing your business, the Internet allows you to potentially reach millions of people for relatively little cost. So, to really leverage the power of technology, you, as an entrepreneur, should know at least something about the following:
1. Your target market. To effectively engage technology, you have to know WHO you want to communicate with. Understanding your target market and narrowing your marketing to attract those specific people is essential to growing your business. You can't be all things to all people, but your services are certainly valuable to those that you can help. Make sure you are focused on meeting their needs to the best of your abilities.
2. SEO. If you don't know what SEO stands for, you should! Search Engine Optimization is a technique that helps Internet search engines find your website or blog. Even if you pay someone else to put your business online, you should still have some knowledge about how SEO and page ranking works. You are porobably the only person who has an intimate knowledge of your business, and knowing a little bit about SEO will help you provide the right information to your SEO expect. After all, if you are paying someone else to do if for you, and you should understand what you are paying for!
3. E-mail marketing. There are literally hundreds of sites that can help you market your business through e-mail. For a small monthly fee, you can build an e-mail list, manage it properly within the letter of the law, and keep in touch with your customers. Whether you need to send out monthly e-mails, or just want a way to send out special offers to current customers, e-mail marketing services are a cost-effective marketing tool, when used properly.
4. Article marketing. As an entrepreneur, you are the expert as far as your clients and customers are concerned. Let everyone else know about your expertise by writing articles about your passion. Do a simple Internet search for "article submission sites" and you will find numerous places to post your articles, creating opportunities for you to link to your Website (an important SEO factor), as well as promote your business.
5. Blogging. Adding your knowledge to the blogging community is a great way to create Internet traffic (SEO again) and promote your expertise. As people read your thoughts, comments, suggestions, and tips, they will learn more about you and your business. It's all about creating that "personal" relationship that keeps customers and clients coming back for your services and products.
Is that a full plate or what? Don't be intimidated. The great thing about todays entrepreneurial world is, you can find experts in each of these areas to help you learn about these topics, and even assist you with each marketing activity. Learn all you can, and then leverage the support of other experts to really make each of these techniques work to grow your business.
5 Techniques Entrepreneurs Should Know About Internet Marketing - To learn more about this author, visit Joy Duling's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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