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5 Techniques Entrepreneurs Should Know About Internet Marketing

Written by: Joy Duling

Article Overview: The Internet offers several ways to help businesses keep in touch with their customers and clients, but the prospect can seem overwhelming and techincal. In this article, entrepreneurs can learn some of the basic techniques they need to know to effectively use the Internet to market your business.

5 Techniques Entrepreneurs Should Know About Internet Marketing

When it comes to finding success as a small business entrepreneur, you will need to be on top of the ins and outs of doing business in 2008. Technology exists to help you do almost anything these days, from turning on your lights as you enter a room to doing the vacuuming for you (a great concept, by the way!). When it comes to marketing your business, the Internet allows you to potentially reach millions of people for relatively little cost. So, to really leverage the power of technology, you, as an entrepreneur, should know at least something about the following:

1. Your target market. To effectively engage technology, you have to know WHO you want to communicate with. Understanding your target market and narrowing your marketing to attract those specific people is essential to growing your business. You can't be all things to all people, but your services are certainly valuable to those that you can help. Make sure you are focused on meeting their needs to the best of your abilities.

2. SEO. If you don't know what SEO stands for, you should! Search Engine Optimization is a technique that helps Internet search engines find your website or blog. Even if you pay someone else to put your business online, you should still have some knowledge about how SEO and page ranking works. You are porobably the only person who has an intimate knowledge of your business, and knowing a little bit about SEO will help you provide the right information to your SEO expect. After all, if you are paying someone else to do if for you, and you should understand what you are paying for!

3. E-mail marketing. There are literally hundreds of sites that can help you market your business through e-mail. For a small monthly fee, you can build an e-mail list, manage it properly within the letter of the law, and keep in touch with your customers. Whether you need to send out monthly e-mails, or just want a way to send out special offers to current customers, e-mail marketing services are a cost-effective marketing tool, when used properly.

4. Article marketing. As an entrepreneur, you are the expert as far as your clients and customers are concerned. Let everyone else know about your expertise by writing articles about your passion. Do a simple Internet search for "article submission sites" and you will find numerous places to post your articles, creating opportunities for you to link to your Website (an important SEO factor), as well as promote your business.

5. Blogging. Adding your knowledge to the blogging community is a great way to create Internet traffic (SEO again) and promote your expertise. As people read your thoughts, comments, suggestions, and tips, they will learn more about you and your business. It's all about creating that "personal" relationship that keeps customers and clients coming back for your services and products.

Is that a full plate or what? Don't be intimidated. The great thing about todays entrepreneurial world is, you can find experts in each of these areas to help you learn about these topics, and even assist you with each marketing activity. Learn all you can, and then leverage the support of other experts to really make each of these techniques work to grow your business.

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Article Tags: business entrepreneur, business online, doing business, e mail marketing, engine optimization, ins and outs, internet search engines, intimate knowledge, letter of the law, little bit, mail list, marketin, marketing services, seo, small business, special offers, target market, touch with your customers
Referred by: http://www.calahansolutions.com



Related Forum Posts
Re: The Best Method for Online Marketing - we must choose the most suitable one to use.. there are so many diffrent strategy here.. 1. Start with a web promotion plan and an effective web design and development strategy. 2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques. 3. Learn to use Email Marketing Effectively. 4. Dominate your marketing niche with affiliate, reseller, and associate programs. 5. Request an analysis from an Internet marketing coach or Internet marketing consultant. 6. Build a responsive opt-in email list. 7. Publish articles or get listed in news stories. 8. Write and publish online press releases. 9. Facilitate and run contests and giveaways via your web site. 10. Blog and interact with your visitors.
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: Best Internet Marketing Strategy - [quote="jennysmith14":2wxugq3d]Hello Friends.......... Best Internet Marketing Strategy are # Start with a web promotion plan and an effective web design and development strategy. # Get ranked at the top in major search engines, and practice good Search Optimization Techniques. # Learn to use Email Marketing Effectively. # Dominate your marketing niche with affiliate, reseller, and associate programs. # Request an analysis from an Internet marketing coach or Internet marketing consultant. # Build a responsive opt-in email list.[/quote:2wxugq3d] Hi Jenny, All good valid advice here to readers. The one thing I might add for clarification to readers is on point number 4 concerning "dominating" search results. I always like to clarify the importance of dominating for a variety of well researched keyword phrases that ideally target your ideal buying audience. Sometimes people misunderstand and think the objective is too dominate all top 10 spots for the same keyword. The reason this is not wise is that anyone successfully dominating all top 10 spots may actually be reported to Google Abuse because the purpose of a search engine is to display a variety of choices. Competitors can become quite upset with a company who is dominating all top 10 spots for the same phrase. I realize you know this already, but just thought I'd throw it in for anyone new to SEO. A better way to "dominate" is for a variety of very well researched phrases to pull in multiple audiences of readers. Great post Jenny. Thanks
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.


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