When it comes to finding success as a small business entrepreneur, you will need to be on top of the ins and outs of doing business in 2008. Technology exists to help you do almost anything these days, from turning on your lights as you enter a room to doing the vacuuming for you (a great concept, by the way!). When it comes to marketing your business, the Internet allows you to potentially reach millions of people for relatively little cost. So, to really leverage the power of technology, you, as an entrepreneur, should know at least something about the following:
1. Your target market. To effectively engage technology, you have to know WHO you want to communicate with. Understanding your target market and narrowing your marketing to attract those specific people is essential to growing your business. You can't be all things to all people, but your services are certainly valuable to those that you can help. Make sure you are focused on meeting their needs to the best of your abilities.
2. SEO. If you don't know what SEO stands for, you should! Search Engine Optimization is a technique that helps Internet search engines find your website or blog. Even if you pay someone else to put your business online, you should still have some knowledge about how SEO and page ranking works. You are porobably the only person who has an intimate knowledge of your business, and knowing a little bit about SEO will help you provide the right information to your SEO expect. After all, if you are paying someone else to do if for you, and you should understand what you are paying for!
3. E-mail marketing. There are literally hundreds of sites that can help you market your business through e-mail. For a small monthly fee, you can build an e-mail list, manage it properly within the letter of the law, and keep in touch with your customers. Whether you need to send out monthly e-mails, or just want a way to send out special offers to current customers, e-mail marketing services are a cost-effective marketing tool, when used properly.
4. Article marketing. As an entrepreneur, you are the expert as far as your clients and customers are concerned. Let everyone else know about your expertise by writing articles about your passion. Do a simple Internet search for "article submission sites" and you will find numerous places to post your articles, creating opportunities for you to link to your Website (an important SEO factor), as well as promote your business.
5. Blogging. Adding your knowledge to the blogging community is a great way to create Internet traffic (SEO again) and promote your expertise. As people read your thoughts, comments, suggestions, and tips, they will learn more about you and your business. It's all about creating that "personal" relationship that keeps customers and clients coming back for your services and products.
Is that a full plate or what? Don't be intimidated. The great thing about todays entrepreneurial world is, you can find experts in each of these areas to help you learn about these topics, and even assist you with each marketing activity. Learn all you can, and then leverage the support of other experts to really make each of these techniques work to grow your business.
5 Techniques Entrepreneurs Should Know About Internet Marketing - To learn more about this author, visit Joy Duling's Website.
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Joy Duling
(Visit Joy's Website)
Best known for her "make-it-happen"
attitude and her ability to connect big
picture strategy with real world action,
Joy Duling helps time-pressed
professionals discover systems and tools
to achieve their business goals.
She launched A 25 Hour Day, LLC in 2005,
after spending more than a decade planning
and managing key projects for government
and nonprofit organizations.
Joy holds a Bachelor’s Degree in
Psychology from Eureka College in Eureka,
Illinois and a Master’s Degree from the
University of Illinois at Champaign with a
specialization in Policy, Planning and
Administration.
She received both the Ronald W. Reagan
Fellowship and the Michael Dunn Fellowship
for excellence in academics, service, and
leadership.
Joy's most recent published work, "The
G.O.A.L. Program: How to Achieve What You
Really Want This Year", is a self-study
guide to help goal-seekers achieve their
personal and professional best. The
program is now being used by coaches and
consultants globally to help their own
clients achieve amazing goals.
Joy actively contributes to the
advancement of causes she believes in,
sitting on the Board of Directors for the
Cochlear Implant Awareness Foundation
(ciafonline.org),
the National Association of Women Business
Owners’ Central Illinois Chapter
(nawbo-cil.org), and the Greater Peoria
YWCA (ywcapeoria.org).
She is also a member of the Greater Peoria
Chamber of Commerce, Women in Leadership,
and the International Association of
Facilitators.
Joy has been a columnist for the Peoria
Woman Magazine and currently writes on
Business Coaching Issues for
Inter-Business Issues Magazine.
She resides in Peoria with her husband and
12-year-old daughter.
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The Productive Entrepreneur - Free yourself from the MUCK in your business. 20 minutes with Business Strategist Joy Duling gets you focused and on track! This is the perfect way to see if coaching is a good fit for you. No charge for an initial consult or mini-session.
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