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Avoiding drift...

Avoiding drift...

Often in planning for our businesses, we set up performance metrics that are tied to ANNUAL goals...

... I'd like to increase my income by $50,000 this year.
... I'd like to have 12 speaking engagements.
... I'd like to decrease my debt by $20,000.

I'd like to encourage you to shorten the time periods for your goals. Having your measures as annual targets makes it too easy to drift over the course of the year.

For example, you might specify a weekly revenue goal, monthly prospect target, or quarterly debt payments.

Not all of your measures should be on a rapid cycle, but at least a few should be.

Then, tracking how you progress on those shorter cycle objectives will give you data on how to adjust longer term strategies.

Every month at a fixed day and time, make an appointment with yourself to evaluate progress and adjust your plan.

Note this appointment on your Outlook or other calendar well in advance and keep it.

Never consider it something that can be canceled for a client or other last minute request for your time. This is your time to work on managing your business and it deserves priority.

Why this matters...

One of the most powerful things that you can do for your business is to create (and use) a business plan. But most people write the plan, then forget about it.

Creating some objectives that are easily measured in the short-term and the long-term brings purpose to your plan and makes it more likely that you'll stick to it.

In The Productive Entrepreneur Personal Study Program, I actually walk you through the development of your 12-month plan... laying out your business vision, key measures, the strategies that you're going to use to attack your business goals.

By using some short-term measures in your plan, you'll know whether things are really working or not... without the influence of your own personal drift.





Avoiding drift - To learn more about this author, visit Joy Duling's Website.

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Joy Duling
(Visit Joy's Website) All great visionaries need someone behind the scenes who helps them create a solid plan to move from point A to point B. As a Business Strategist and Managing Director of the professional services firm, A 25 Hour Day, LLC, Joy Duling plays that role, helping time-pressed professionals find the focus, systems and accountability they need to achieve their goals. View Joy's motivational personal video message for all entrepreneurs and small business owners at http://www.FearlessLeaps.com.

Joy Duling is a Gold author on EvanCarmichael.com
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