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Who are you and what do you do?

Written by: Joy Duling

Article Overview: "Ok...I'll give you 60 seconds to tell me why I should listen to you." Whether it is actually verbalized or just inferred, every entrepreneur has heard it and every entrepreneur needs to know how to respond.

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Who are you and what do you do?

"Ok...I'll give you 60 seconds to tell me why I should listen to you."

Whether it is actually verbalized or just inferred, every entrepreneur has heard it and every entrepreneur needs to know how to respond.

One of the best ways to tackle this challenge head on is to always be prepared with a 60-second infomercial. Other times you might have a few moments to prepare.

Below is an example of a 60-second infomercial format adapted from the work of Dr. Ivan Misner, who is often referred to as the father of modern networking.



1-Introduction: your name, company name, and overview of company (10 secs)



2- Body: product, or service you are focusing on and what is the benefit (what do you do or have you done) (30 secs)



3- Request for referral: "Who do you know who...." open ended question (10 secs)



4- How to contact you (5 secs)



5- Memory Hook (5 secs)


Why this matters

Although it is important to always be prepared to promote yourself and your business, it is also important to do it professionally and that takes thought and preparation.

Writing out different infomercials and keeping them handy will allow you to respond to the challenge. Remember, practice makes perfect!

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Home > Business-Coach > Joy Duling > Who are you and what do you do
Article Tags: benefit, dr ivan, entrepreneur, few moments, hook, infomercials, ivan misner, memory, networking, referral
Referred by: http://www.calahansolutions.com

About the Author: Joy Duling
RSS for Joy's articles - Visit Joy's website

All great visionaries need someone behind the scenes who helps them create a solid plan to move from point A to point B. As a Business Strategist and Managing Director of the professional services firm, A 25 Hour Day, LLC, Joy Duling plays that role, helping time-pressed professionals find the focus, systems and accountability they need to achieve their goals. View Joy's motivational personal video message for all entrepreneurs and small business owners at http://www.FearlessLeaps.com.

Click here to visit Joy's website Dashed Line

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