Business Startup? What's Stopping You?
one of my clients thought that she should get some more education
before she launched into her own small business. This is what I call a
perceived knowledge or experience barrier.
After a lengthy discussion, I persuaded her to forget about becoming more qualified and focus on generating a cash cow that will enable her to choose the most relevant educational qualifications, once she has a successful business.
This is why... The advent of the internet has been hailed as ‘The Information Age’. Google has become a verb! If you truly believe that you have a knowledge or experience gap that is stopping you from owning the business of your dreams it’s important to understand that this is not an excuse not to start!!
Try taking the following steps:
1. Identify in detail ‘the knowledge gap’. Also consider: Is it really a showstopper? Could I start without closing the gap? Are you being a perfectionist? Take some advice from Robert Schuller: “Better to do something imperfectly than to do nothing flawlessly.
2. Identify as many ways as possible to ‘close the gap’ – for example: taking a course or seminar, using a coach or mentor, researching the topic online or at your local library, requesting assistance from a relevant government agency, volunteering with an organization that has the knowledge or reading widely on the topic. Of course, you do not have to be the person to ‘close the gap’ – consider outsourcing, consultants, employees, or using your networks to fill in the knowledge/experience gap you have identified.
3. Mind the Gap! Create an action plan for closing your gap, based on the options you identified above. Put timelines to your plan. Identify a reward for yourself for closing the gap. Take Action! Become committed to closing your gaps or choosing to start your business despite the gaps – you’ll get to enjoy the satisfaction of working on your own business much sooner!
What is the biggest knowlede 'gap' you currently face as a small business owner? How has it impacted your business? What have you done about it?