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Many businesses build their brand by educating potential customers. Informative, high quality content promotes what they do and demonstrates their expertise. However, it pays to think of your content as the vehicle – i.e. content is plentiful and everyone has some!

Guest post by: Lisa Murray

Article Overview: One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?

Many businesses build their brand by educating potential customers. Informative, high quality content promotes what they do and demonstrates their expertise. However, it pays to think of your content as the vehicle – i.e. content is plentiful and everyone has some!

One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?

The secret is to design your business in such a way that you can continue to do what you love, but the other aspects of the business are taken care of in an appropriate way. Here’s three quick tips to get you started:

1. Make a list of your strengths and check you are doing the roles in the business that require those skills.
2. Make a list of your weaknesses and look at how much time you are spending doing less productive work (because it ‘must’ be done).
3. Take three things from the ‘unproductive’ list and brainstorm whether there is a better way or whether these things need to be done at all!

Then take action – make changes that will give you some immediate joy and ease in your business. You own it – it’s your choice!! What would it take for your business to be phenomenal and joyful?

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Article Tags: business, challenges, quality content, small business



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Re: How to gain more website traffic? - [quote="Zacman":996f7ssl] More specifically I would say quality keyword focused content is key, or should I say KING. [/quote:996f7ssl] totally agree. there's nothing like quality content to get more consistent traffic to your site. i've read somewhere that the best way to create good content is by following a set of 3E content creation rules: educational, enlightening or entertaining. in past tests i've done, following the 3E above trumps all the website promotion and backlinking campaigns of a site that contains poor content when it comes to traffic generation.
Re: Google's algorithm - If you write your own high quality content or have it outsourced specifically for you then you should be alright. Of course, you still have to worry about scrapers and other people who steal your content and somehow end up making G think it's theirs, but that's something you have to deal with if/when it happens.
Re: Question: What has been your biggest business challenge? - To optimise the site in different ways and one thing we should always remember, that is quality content/article/services. Quality links refers to links along with quality content, for the visitor not for the search engine, not any offer, advertisement and have quality materials on target link pages. Trying to backlink must have quality content/articles on link sites as well as the sources. I think it really help to gain traffic to the site.
Re: Revenue Streams for Websites - [quote="DarrenR":1t1a9pho]First of all forgive me because I am really a newbie when it comes to online businesses. I have been playing with the idea of creating my own website. Basically, I am looking to create a content based website with revenue generated through advertising. (The content is still somewhat undecided as I am debating between a couple of ideas). My question is; what specifically, are the different and best ways that a content based website can generate revenue? Thanks Darren[/quote:1t1a9pho] It is great that you are planning to join the bandwagon of Internet Websites. You have not given any information on what your content is going to be about. I can suggest a couple of ways to make money using the website but I feel that at the moment you should focus more on the content that your website is supposed to have rather than on how to make money. If the content is good and you can retain the interests of the visitors this will keep them coming back to you. Many websites die very early on the Internet as they have too many things on mind. Remember, slow and steady wins the race. It’s the same rule out here too. Focus on one thing at a time, build a brand and add value to the site. Money will roll in once you have sustained competition.
Re: Blog entries... how many is too much? - I do feel that blog should be updated on regular basis after an interval of 4-5 days. However the quality of your content is more important than the bulkness of your content. If your content is interesting and you can manage to update your blog regularly then it will surely help you gain more clicks and higher rankings on search engines.


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