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The Value of Your Personal Brand

Guest post by: Lisa Murray

Article Overview: When Barack Obama recently won the Nobel Peace Prize, he proved that your own personal brand can deliver results beyond measure. Whether or not he actually deserved the accolade has been well debated elsewhere. The bottom line is, when it comes to brand, ‘perception is reality’.

The Value of Your Personal Brand

When Barack Obama recently won the Nobel Peace Prize, he proved that your own personal brand can deliver results beyond measure. Whether or not he actually deserved the accolade has been well debated elsewhere. The bottom line is, when it comes to brand, ‘perception is reality’.

The reality here is that the pure strength of the brand values Obama promoted throughout his extensive campaign into the presidential office and beyond, have generated so much energy, enthusiasm and respect that he won this award before he actually delivered on the promises!

Can you imagine having a business or personal brand that is so strong and so respected that people will award and reward you even before you deliver? Sounds impossible, but Obama has just proven that anything is possible… So here’s my top 10 tips from Obama’s phenomenal brand strategy:

1. Be appealing, be audacious, be iconic.
2. Something not working? Define the game differently. Shift paradigms and perspectives to create a new reality.
3. Create credible and consistent ways to engage brand advocates.
4. Infuse action from the bottom-up. Grassroots efforts create groundswell.
5. Be a flexible and adaptable leader, not a boss.
6. Be authentic. What you do sends clear messages: BE the values you stand for.
7. Connect with people. Talk to human beings, talk to everyone. Know who you are talking to.
8. Be honest and transparent. People love Obama because they feel they know him.
9. Know what makes you unique, and leverage this.
10. Invite and welcome feedback. Cherish the opportunity to make improvements.

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Article Tags: personal brand, small business



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