To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question! (Part 1)

Guest post by: Lisa Murray
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Are Creativity & Cashflow Connected? - By Lisa Murray

At a recent business coaching gig for the KBN Ashgrove Network I talked about blogging. So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results.

Some of the reasons you could choose to blog include:

Your clients will ‘get you’: the less formal nature of blogging makes you a ‘real’ person in their eyes – who do people ultimately buy from? People they have relationships with! Authentic communication beats a static website any day.
You can create a forum for engagement with potential clients and others in your industry via ‘comments’.
It is the foundation of your social media strategy. You have 100% control over your content… no-one can remove it or change it except you.
Google rankings: regular blog posts create great link bait and encourage Google to search your site for fresh content more often.

There are many reasons to blog, but none of those matter if you can’t find a way to do it that works for you! In tomorrow’s post, we’ll explore some simple strategies that take the stress and confusion out of blogging.

Want to explore how to develop an effective content management strategy for your business?

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Are Creativity & Cashflow Connected? - By Lisa Murray

About the Author: Lisa Murray

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Lisa Murray is a peak performance strategist for small businesses. Her business and passion is helping small business owners to effortlessly overcome their limitations and challenges. She specialises in helping small business owners create the life and business of their dreams through the use of fast, simple and effective techniques which encompass wellbeing, management, marketing and business strategy. Lisa has helped hundreds of small business people with their marketing and business strategies. She has recently completed an MBA and has had a strong interest in personal development since she was 14. Lisa offers coaching sessions, playshops and seminars for small business owners. She is currently writing three books.

More small business tips are available on her blog:
http://www.revivecoaching.com.au/BlogRetrieve.aspx?BlogID=1750

Playshops and other events: http://www.revivecoaching.com.au/events

Click here to visit Lisa's website.

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To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question! (Part 1)

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