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To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question! (Part 1)

Guest post by: Lisa Murray

Article Overview: At a recent business coaching gig for the KBN Ashgrove Network I talked about blogging. So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results.

To Blog or Not to Blog? The Business Owner’s Zillion Dollar Question! (Part 1)

At a recent business coaching gig for the KBN Ashgrove Network I talked about blogging. So many business owners think they ‘should’ blog but in truth have no idea of where to start, why they are doing it or how to have their blog generate results.

Some of the reasons you could choose to blog include:

• Your clients will ‘get you’: the less formal nature of blogging makes you a ‘real’ person in their eyes – who do people ultimately buy from? People they have relationships with! Authentic communication beats a static website any day.
• You can create a forum for engagement with potential clients and others in your industry via ‘comments’.
• It is the foundation of your social media strategy. You have 100% control over your content… no-one can remove it or change it except you.
• Google rankings: regular blog posts create great link bait and encourage Google to search your site for fresh content more often.

There are many reasons to blog, but none of those matter if you can’t find a way to do it that works for you! In tomorrow’s post, we’ll explore some simple strategies that take the stress and confusion out of blogging.

Want to explore how to develop an effective content management strategy for your business?

What is your biggest challenge with blogging?

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Article Tags: blogs, business coaching, business owners



Related Forum Posts
Re: Best Internet Marketing Strategy - I wanted to share more on the topic of Blogging and creating your own original content that you enjoy writing about. Here's a real example. My wife started her own little Web site a few years ago. It's a very simple, home made Web site she built all on her own. She had sort of a hobby of going into Dollar stores, purchasing a few inexpensive items for a buck or two. Then she would create something completely new (usually home decor) out of what she bought (often with the same value of creating something that was worth up to $15 or $20) if you bought it in other stores, but only using material she bought at a dollar store. So on this little Web site, she starts writing about her creations and take pictures of them etc. A few years ago, someone from an AOL Money and Finance Blog (called Wallet Pop) invited her to Blog for AOL. Today, she write for both the US AOL Blog and the Canadian AOL Blog as well as she continues with her hobby and keeping up her own Web site. The other Bloggers at AOL have nick-named her, "The Dollar Store Diva" and she often writes about budget decorating. What amazes me is that with no SEO and just her original content, she attracts huge volumes of traffic. She has done radio shows in Toronto (and nearly went to the US to do breakfast television) and most people would be so amazed to see the traffic spike she gets from Blogging. But once again, she is just writing about the stuff she loves to write about. She is having fun with creativity and she now has a huge following of readers and subscribers.Others are decorating their homes with her ideas and their doing it with next to no budget. If someone is creating a Web site or a Blog, the best thing you can do is try something original on your own, but make it something that you love to write about.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.


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