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Creating a we based company in an I based culture

Creating a we based company in an I based culture

America ages, and with age our culture becomes increasingly an 'I' based culture. People walk through life looking to grab whatever they can for themselves. It's becoming more and more difficult to find people who care about the other person, especially in the workplace. Clearly, we aren't doing for others as we'd like it done for us.

As business owners and leaders, we have the ability to affect our employees' lives in very positive or negative ways. We can be giving and trusting. We can be ‘We'-oriented and team-leaders. From my own business coaching experience, I find that 'We'-led businesses are the most successful. Within these companies, staff members make strong contributions and there is less turnover.

Unfortunately, business owners and leaders can't control what others do outside of their businesses. But, they can influence their team by practicing sincerely the 'We'-attitude in their businesses. As leaders, they do this responsibly by holding others accountable as part of the team.

Is Your Business 'We' Led?
In time, unsuccessful businesses result from ‘I’-based management. Usually, successful business leaders are not ‘I’ based. Sometimes managers think they are ‘We’-oriented, but in action their employees see and experience their 'I'-driven workplace with a ceiling.

Interestingly, 'We'-leadership applies to and works for the better of family, government and religious cultures too. There is power in 'We'-led people who align their mission, goals, and plans with other team members, creating forceful support and goal accomplishment.

Certainly 'We'-leadership is needed more in company cultures as well. With 'We'-leadership, everyone is part of an action team. Employees using more of their wisdom and skills may make your company more successful and profitable than you could have dreamed.

As a business coaching company, our definition of success is indeed based on getting results! But it’s not just about profit and cash flow alone. It’s about caring, lid-lifting leadership. We believe in a win-win situation for everyone. This occurs when the owner, president, leaders, and employees all work as a team!





Creating a we based company in an I based culture - To learn more about this author, visit Chari Darneal's Website.

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About The Author


Chari Darneal
(Visit Chari's Website)
Chari Darneal is currently Vice-President and a Senior Business Coach of BusinessCoach.com. Chari is a passionate expert of organizational design, corporate culture, employee satisfaction, strategic planning, leadership and teambuilding. Chari coaches clients, provides training and co-develops other business coaches for the organization. Chari co-created the redesigned version of the workbook that BusinessCoach.com uses with their clients: The Complete Business Coaching Workbook: Valuable Tools for Creating Success & Fun in Business. She is also an experienced keynote speaker, speaking before private and public organizations of groups as small as 5 and as large as 2500. In addition to her responsibilities as the Senior Business Coach, Mrs. Darneal participates in on-going training and development to further her knowledge of the ever changing business world. Education B.S. Communications, Emphasis in Organizational Communication University of California, Davis Affiliations Chari is currently and active participant of the Sacramento Area Commerce and Trade Organization and the Worldwide Association of Business Coaches.
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