The Art of Attraction Branding How to Receive Fun Charismatic Chatter About Your Brand
Recently, I became feed-up with the way branding and marketing have been presented online. I have worked several years with entrepreneurs and especially entrepreneurs interested in sharing their gift and purpose online.
The truth is online marketing and especially social marketing has really changed the last few years. A lot of the same information is being shared over and over again.
I admit it! I have fallen prey to a lot of the marketing hype. About a year ago I took a hard look at who my customers really were and how they found me. I realized that I need to stop hype and start doing what felt true, real and authentic with my core.
So in the last year I’ve been researching, testing and researching some more about exactly what things were really working in my business. It was really important for me to do this before I share anything that I think is TRUE with you.
So, really the way I do business and share information came from me wanting to find a simple formula that wasn’t anymore that being REAL and serving our prospects and clients.
Today, I want to offer you a few tips on how to leverage your strengths and do it without compromise while creating a fun charismatic chatter on the internet.
If you want to be on the new path – a much similar path – then listen up. I have three quick tips to share on how to create a more attractive brand of YOU.
1. Honor Your Purpose. In other words… honor what you bring to the table – forget about your so-called competitors. This would show up by you sharing your unique twist on the wealth of information you have within. For example… in this case… I’ve spent years studying internet marketing, but you may have to admit you have never quite heard this information before in this way.
2. Domino Effect. When you share you in your own unique REAL way, you lose all competition. People start to become excited about you and how you can SERVE them. Think about some of the entrepreneurs you know that have a large following. For example, Wayne Dyer. You know his brand and you know what he has to offer you. He does this by always honoring himself and his unique message.
3. Emotional Fans. People MUST BE moved emotionally to take action. Studies show that we buy with our emotions. Even with something as silly as a copier. We need to see the numbers. How fast? How nice? How large? The purchaser becomes emotionally excited about saving time, maybe money and or getting the product completed better. So, the question becomes… How can you help your prospects become emotionally involved in the benefits of your service?
I invite you to explore your inner brand.
The Art of Attraction Branding How to Receive Fun Charismatic Chatter About Your Brand - To learn more about this author, visit Jen Blackert's Website.
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Dianne Crampton
Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.
Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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