The Art of Book Branding
The Art of Book Branding
Let’s be honest…branding can be a little scary. This is not a reason to compromise your book’s ability to be branded, marketed and sold to thousands.
Help is here!
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself?
To get started I’ve created a short checklist for branding YOU and your book.
Here are the 6 Ps to boldly branding you and your book.
1. Platform: A platform includes the stakeholders. Who is your targeted audience? What markets could be included. Identify not just your readers but also partners, investors, advisors and their roles in the success of your book brand. How might be interested in sharing your book with their audience? Why?
2. Position: A position describes the process in which you create an image in your readers’ minds. For example: In my book “Seven Dragons” I actually created cartoon images of dragons. This allows me to quickly and easily create an image of a mental dragon. It allows me to create curiosity in their minds which in turn keeps them people interested in learning more about my book.
3. Promise: A promise is something you will deliver every time. One example is Nike Brand logo, “Just Do It.” A book is part of the bigger business and personal brand. So, as a personal brand you may want people to always receive something from you some examples are… full of laughs, passionate personality or guaranteed quality to be your promise? For example, my Attraction Diva brand offers a real, down-to-earth approach to business growth. What’s your promise? What will you always provide
4. Persona: What do you want your book and business to be known for? What adjectives best describe your book and you as a personal brand? Maybe your character in a rebel, not like you at all. How could you get readers excited about your book characters and yourself? What are your book and personal brand traits? How can you share both you and your book?
5. Practical Story: Why did you write this book? Where have you been? What’s your history? How did you get here? Your story adds credibility and character. What’s your story?
6. Product Identity: What are your name, logo, taglines? Why do they look the way they do? What are the associations readers see that reflect your brand’s promise? What associations are related to your company?
Having a brand behind the logo and tagline offers a few incredible components.
1. One message to one market: You don’t confuse your market by trying to be something that you are not. You come to the marketplace with a real and intentional message.
2. One call to action: It is difficult to gain trust in a cluttered marketplace already. But image doing so when you say one thing one day and other thing the next.
3. Clear decisions: Having a brand also help you make business decisions without hesitation. For example, if your brand represents quality and humor then your emails, website, letterhead must also demonstrate quality and humor.
So… what’s your next bold brand approach?
The Art of Book Branding - To learn more about this author, visit Jen Blackert's Website.
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I know what you are thinking. I’m a writer. I AM NOT a branding expert or a marketer. My creativity speaks for itself.
Let’s be honest…branding can be a little scary. This is not a reason to compromise your book’s ability to be branded, marketed and sold to thousands.
Help is here!
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself?
To get started I’ve created a short checklist for branding YOU and your book.
Here are the 6 Ps to boldly branding you and your book.
1. Platform: A platform includes the stakeholders. Who is your targeted audience? What markets could be included. Identify not just your readers but also partners, investors, advisors and their roles in the success of your book brand. How might be interested in sharing your book with their audience? Why?
2. Position: A position describes the process in which you create an image in your readers’ minds. For example: In my book “Seven Dragons” I actually created cartoon images of dragons. This allows me to quickly and easily create an image of a mental dragon. It allows me to create curiosity in their minds which in turn keeps them people interested in learning more about my book.
3. Promise: A promise is something you will deliver every time. One example is Nike Brand logo, “Just Do It.” A book is part of the bigger business and personal brand. So, as a personal brand you may want people to always receive something from you some examples are… full of laughs, passionate personality or guaranteed quality to be your promise? For example, my Attraction Diva brand offers a real, down-to-earth approach to business growth. What’s your promise? What will you always provide
4. Persona: What do you want your book and business to be known for? What adjectives best describe your book and you as a personal brand? Maybe your character in a rebel, not like you at all. How could you get readers excited about your book characters and yourself? What are your book and personal brand traits? How can you share both you and your book?
5. Practical Story: Why did you write this book? Where have you been? What’s your history? How did you get here? Your story adds credibility and character. What’s your story?
6. Product Identity: What are your name, logo, taglines? Why do they look the way they do? What are the associations readers see that reflect your brand’s promise? What associations are related to your company?
Having a brand behind the logo and tagline offers a few incredible components.
1. One message to one market: You don’t confuse your market by trying to be something that you are not. You come to the marketplace with a real and intentional message.
2. One call to action: It is difficult to gain trust in a cluttered marketplace already. But image doing so when you say one thing one day and other thing the next.
3. Clear decisions: Having a brand also help you make business decisions without hesitation. For example, if your brand represents quality and humor then your emails, website, letterhead must also demonstrate quality and humor.
So… what’s your next bold brand approach?
The Art of Book Branding - To learn more about this author, visit Jen Blackert's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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