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The Art of Book Branding

Written by: Jeneth Blackert

Article Overview: You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.

The Art of Book Branding

I know what you are thinking. I’m a writer. I AM NOT a branding expert or a marketer. My creativity speaks for itself.

Let’s be honest…branding can be a little scary. This is not a reason to compromise your book’s ability to be branded, marketed and sold to thousands.

Help is here!

You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself?

To get started I’ve created a short checklist for branding YOU and your book.

Here are the 6 Ps to boldly branding you and your book.

1. Platform: A platform includes the stakeholders. Who is your targeted audience? What markets could be included. Identify not just your readers but also partners, investors, advisors and their roles in the success of your book brand. How might be interested in sharing your book with their audience? Why?

2. Position: A position describes the process in which you create an image in your readers’ minds. For example: In my book “Seven Dragons” I actually created cartoon images of dragons. This allows me to quickly and easily create an image of a mental dragon. It allows me to create curiosity in their minds which in turn keeps them people interested in learning more about my book.

3. Promise: A promise is something you will deliver every time. One example is Nike Brand logo, “Just Do It.” A book is part of the bigger business and personal brand. So, as a personal brand you may want people to always receive something from you some examples are… full of laughs, passionate personality or guaranteed quality to be your promise? For example, my Attraction Diva brand offers a real, down-to-earth approach to business growth. What’s your promise? What will you always provide

4. Persona: What do you want your book and business to be known for? What adjectives best describe your book and you as a personal brand? Maybe your character in a rebel, not like you at all. How could you get readers excited about your book characters and yourself? What are your book and personal brand traits? How can you share both you and your book?

5. Practical Story: Why did you write this book? Where have you been? What’s your history? How did you get here? Your story adds credibility and character. What’s your story?


6. Product Identity: What are your name, logo, taglines? Why do they look the way they do? What are the associations readers see that reflect your brand’s promise? What associations are related to your company?

Having a brand behind the logo and tagline offers a few incredible components.

1. One message to one market: You don’t confuse your market by trying to be something that you are not. You come to the marketplace with a real and intentional message.

2. One call to action: It is difficult to gain trust in a cluttered marketplace already. But image doing so when you say one thing one day and other thing the next.

3. Clear decisions: Having a brand also help you make business decisions without hesitation. For example, if your brand represents quality and humor then your emails, website, letterhead must also demonstrate quality and humor.

So… what’s your next bold brand approach?

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Article Tags: adjectives, book 3, brand logo, business growth, cartoon images, creativity, curiosity, diva, dragons, earth approach, excitement, images of dragons, laughs, marketer, nike, personal brand, prospective readers, seven dragons, stakeholders, time one
Referred by: http://www.brandu.com/rd.cfm?id=743



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My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey
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Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation


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